Aditya Birla Group is an Indian multinational conglomerate having business across more than 20 sectors. Right from banking to telecom, branded apparel to chemical. This kind of diversity in an organization excites me as there is plethora of opportunities available and this kind of diversification allows us to learn and broaden our horizon.
One sector of ABG which I always look forward to is Aditya Birla Fashion and Retail, which is India’s first Billion-dollar pure-play fashion powerhouse. The way this line of business has expanded itself and made itself one of the top apparel brands of India is truly incredible. Recent consolidation of Pantaloons in Aditya Birla group increased its popularity in the market. This consolidation has created a synergy which is going to act as the nucleus of the future of the fashion business in India. This line caters to all classes of Indian society. There is variety for everyone right from teen age group to working professionals to athleisure wear. ABFRL also has some of the premium brands like Van Heusen, Louis Philippe, Allen Solly, Peter England etc. ABFRL presents a perfect and diverse flare of women fashion where the brands like Forever 21 caters to style and elegance, Liva caters to the ethnic fashion at its best whereas women have got to celebrate with the recently launched Allen Solly Women’s exclusive range of office formals. What truly amazes me about these brands is how Aditya Birla has successfully created a mindset of imported brand in the minds of we Indians.
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