Competitions4 minutes

Aditya Birla Group: When Big dreams become Bigger reality #IIM Trichy

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Praveen Kumar Sukumar
Praveen Kumar Sukumar

Aditya Birla Group has transformed the lives of millions of individuals and is still doing in an emphatic manner. There was a time when India was looking for organizations to take the competition to international markets and who better than the one that served for our nation during independence was up for this. Aditya Birla Group was one of the torchbearers for venturing into various domains of occupation after the independence of India.

Fast forward to the current scenario, it is almost impossible to find situations where we are not affected by one of the products of this conglomerate. Be it the cement from Ultratech or Vodafone-Idea in Telecom or the array of chemical products it produces. And, not to forget the astonishing collection and quality it commands in the fashion sector. They played a substantial role in connecting the common mass to various premium brands like Peter England, Allen Solley, Van Heusen and so on.  Their apparel store, Pantaloons, offers a wide variety of products in one place and helps in saving time and energy. The improvement in the fashion sense of Indian people has footprints traced to the Aditya Birla Group.

They never compromised on their mission to deliver superior values to customer and society at large. It is evident in the way the group offers financial services through Aditya Birla Capital or the Birla carbon which makes tires efficiently run in Indian roads. Also, the group has been one of the pioneers to come with the Corporate Social Responsibility (CSR) initiative. This initiate not only improved the lives of people around but also forced other conglomerates to take up the cause.

This is how big Aditya Birla Group has positioned itself in the society and lives of millions of people. The astonishing journey from big dreams to a bigger reality.

Journey through transpiring lesson #IIM Trichy

Every person has their own path and the sole responsibility to steer it in the right direction rests with them. This journey, as often perceived by everyone is not a straight line but it is a cumulation of obstacles and wrong turns. We can avoid some obstacles by prior knowledge or guidance from others, but there are some obstacles which are destined to teach the lessons of our lives. This will be a short recollection of such lessons in my life.

It was during the time of my semester exams in December 2015 and the whole city of Chennai was submerged in floods. I was overwhelmed by the situation as I had a fear of water back then. Even then, I wanted to get on the field and help others, but my fear of water stopped me from doing so and I was stuck in my home. But this did not last long as the water reached our area and we were forced to leave our homes and move to shelter camps. This required to me walk a distance of around two kilometres with water up to the chest level. I was crestfallen and my fear started to kick in along with insecurity. It was at this time I was helped by some complete strangers who offered me a place in their boat and dropped me in the relief camp. Once I reached the camp, the scene was completely different where people from different strata were working as one arm of the society in dealing with the crisis. It was at this time I started to feel comfortable around complete strangers and decided to place my trust in others when needed. Also, this helped me to empathize with others and picture things from their standpoint of view.

These challenges and lessons have shaped me in a positive way and nurtured my personality. Going forward, I will push myself and also others around me to face on the journey of life in a confident manner.

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Aditya Birla Group: When Big dreams become Bigger reality #IIM Trichy