WHY ADITYA BIRLA GROUP IS BIG IN MY LIFE
As someone who has lived in tier-3 cities for most of his life, it’s hard to relate to grandiose malls that sport expensive showrooms of brands that come with a rich posterior. People living in tier 3 cities have neither the want nor the resources to buy from these stores. But that doesn’t mean that they have to compromise on quality.
I still remember when I was buying clothes before leaving my town to start my graduation, my father took me to the only Peter England store in town. The brand of Peter England had a blend of quality and affordable price, perfect for the lower middle-class customer of the Indian market. It takes a lot of brand value for a company to make customers buy clothes from outlets in a Tier-3 city.
From that day to this day, my engagement with brands of Aditya Birla has been continuous. When I buy clothes for myself from Pantaloons or when I see luxury clothing stores by Aditya Birla which I hope of being a customer of someday, I realize that how the group has formed relationships with people. Everyone connects with it because Aditya Birla has products as per everyone’s need and budget. And that is how you become a truly household name.
All in all, Aditya Birla has affected millions of lives in a similar way and that is how it has been among the few ones to be at the center of growth and flourishing of the Indian economy.
How I overcame challenges to achieve your ambitions in life so far
Ours had always been a family of toppers. The study was the first priority. Anything below 90 % was considered to be a bad result. And the two elder sisters of mine, with their stellar records in academics, had raised my parents’ expectations for me. They had gone habituated with their kids topping the class, school, and thanks to my elder sister, the university itself. And I did follow in their footsteps. Academics were a cakewalk until 12
th standard. I was good at memorizing and reproducing the same on the answer sheet, the only thing you need to make it in the Indian schooling system. Thus, all went well till 12th standard.
In 2012, I entered engineering. The initial semesters were manageable, but once I entered the technical subjects, thing got rough and I started losing focus. It was then when I realized that working on transistors, code, microprocessors were not my forte. But Alas! It was too late by then. Things got worse and then the inevitable happened. A back in the second year of engineering was not the kind of result I wanted to share with my parents after having to be the district topper in both 10th and 12th board examinations. My first F grade turned out to be a little hard to digest. I could not fathom the reaction of my parents who had sent me to study in a big city with hopes and expectations. My disappointment was boundless.
Nevertheless, I told my parents about it, got through the “His life is ruined” lectures, cleared the back and made it a point to make best of whatever was left of my college life. All this was easier said than done. I started to look out for ways to get moving. It was not late before I came across opportunities. Became student assistant, organized department events and became only one from department to bag an internship in a VC firm that had visited the college. Thanks to the back.
Now my story would probably seem lukewarm to someone who has faced great financial, emotional and physical hardships in life, but this is my story and it played a part in shaping me.
#NMIMSMumbai #ABGLPWooMe