In this 21
st century, with the advancement of technology by leaps and bounds, it’s not just only important to move ahead but also move ahead in the correct direction. From the business perspective, creating a distinctive identity and value is not enough as long as your product and services are not competent enough to create a special mark, influencing the customers.
ABG (Aditya Birla Group) since its inception from 1857, it has left no stones unturned to stand apart from the crowd by delivering magnificent products and services in all the fields it has dealt with. As far as brand is concerned, there has been various instances where I feel it proved its worth.
For any brand to crave an unusual sign, it requires brand quality, brand reorganization and customer feedback. Citing an example of pantaloons where I had been to buy clothes after having bought those, I had to stand in a queue for billing, unfortunately the shirt I bought got into a sharp nail and was torn making it too odd to wear, I did not have any clue. After having a talk with manager he promised me to repair it and give me the same after 2 days, if not done I would take some other shirt with half the price. There is hardly any brand who would be so kind to do so.
From that day what so ever I never bought any clothes from pantaloons provided I had such budget.
Moreover, they use a customer rating which is really necessary for any brand to thrive up to the demands of the public.
During my work place I was involved in multiple projects from various managers having tight deadlines and it was really hard near to impossible to complete within time. I then tried to have a one to one meeting with the mangers regarding the completion of project, the manager was really kind enough to assign one more resource in the team and I only need to coordinate him.
This not only helped to submit both the deliverables in time but also maintain the quality of the work. Due to this we not only got applaud from the client but also received a follow up extension in the another phase of the project.
Relating same with ABG group, starting with ultra tech cement and excelling in the same it could expand its business to various fields the recent with telecom services.
These create inspiration in most of the budding people wanting to expand as such.