I was looking for ABG’s role as something big in my life when I realised it is hidden in every small part of my life. I live in a house made up of things that are most probably sourced from UltraTech Cement and Hindalco. I wake up in the morning wearing a pair of pajamas from Pantaloons. When I dress up, I look at the row of formals hanging in my wardrobe and I know more than half of it is either from Van Heusen or Allen Solly. I go up to the dining table to find dad in his Louise Philip suite, grabbing a quick bite with his phone in one hand which has 4G Vodafone. Every day I come across things that are associated with Aditya Birla Group by one way or the other. When something is part of your life at every stage, it plays a very important role. It creates an image of the brand or company in the minds of the consumers and thus influences them to keep buying products and services of the same brand. Personally, my attachment with Aditya Birla Group products is very close and I have noticed that in my shopping trends too. Whenever I think of formal wear be it shoes, bags or shirts and trousers, Allen Solly and Van Heusen are the first to come into mind. Even my dad prefers them a lot over other brands. That is the power of Aditya Birla Group!
When I chose a graduation college which was situated close to my home just because of the fear of living independently, I did a mistake. When all my friends learnt living away from home, I was still a pampered child at home when I should have learnt how to take care of myself. I realise my mistake when I saw my friends able to handle situations far better than me. It was then that I decided to challenge myself by choosing a city far from home, a city that I personally did not like then (Delhi, which I am in love with at the moment), as my job location. To be honest, I was scared as hell. I knew no one in Delhi and all of my friends had gone to Bangalore which was even scarier. But as time passed, I learnt how to manage things by myself. There will be times when you would have no one to help you out, no shoulder to cry upon. You have to fight your way back up yourself. There were nights when I cried myself to bed but today I realise that hadn’t I cried that day, hadn’t I dragged myself to office the next day, I could have never learnt the how to live independently. I learnt a lesson and now I am advising my little sister to not repeat my mistakes.