Living in a metro, Mall hopping and spending the day window shopping is big on the agenda for any day out. While window shopping, on a lazy day, we walk across the retail stores like “Forever 21, Louis Philippe, Allen Solly, Van Heusen, Peter England” which are a common feature to pass by. These stores are now part of driving the current fashion taste in the country. For me buying my daily wear or fancy outfits for going out from places like Forever 21 and Pantaloons has become a knee jerk reaction. I usually turn to a friend and say “Let’s go to Forever they will definitely have what I am searching for”. Forever 21, Pantaloons are the stores that have something for everyone, and just about anyone can find their perfect outfit from these stores.
When Formal outfit shopping the first stores I browse through are “Allen Solly” and “Van Heusen” knowing fully well that I would find my perfect fit. Being a mid-size girl that is somewhere between small sizes to plus sizing, shopping can be a struggle and drain you emotionally, but places like these make you feel accepted with their wide variety and range of sizes.
Aditya Birla Group has not only shaped the fashion industry but also telecom and various other sectors, the group has become an essential part of our life, and without it life is unimaginable with ultra tech cement, to their Freshwrap foils, in which my mother packed all of my lunches as a school going kid, to Luxury Brands like Ted Baker and American Eagle, and staple Men’s fashion Brands like – Peter England, Louis Phillipe and Hackkett, to food and more. Aditya Birla has shaped the Indian Economy and become an irreplaceable part at the very core of Indian consumers.
Aditya Birla - More than a Group, A Lifestyle!