MDI Gurgaon provides innumerable opportunities in terms of participation in several activities including live projects, competitions and cultural events. Behind the successful implementation of the several activities held at MDI Gurgaon are the committees, academic clubs, activity clubs, event clubs and Student Interest Groups (SIGs).
This is the second article from the series of “Introduction to clubs at MDI Gurgaon” where we aim to talk about the myriad activities that are held all around the year by the event clubs of MDI Gurgaon, allowing the campus to be filled with life and energy all the time!
Delphique
Delphique is MDI’s Annual National Management Convention. Delphique focuses on strong research in various domains of management. Derived from the famous ‘Delphi’ method, the event provides the perfect platform for practitioners and thought leaders from the industry, academia and the student populace to come together to discuss contemporary issues faced by the industry.
Delphique 2019 - the 23rd National Management Convention of MDI concluded successfully after a two-day extravaganza which saw stalwarts coming from various companies as Knowledge Partners to engage with students on contemporary business issues.
The event also saw extensive participation from other Colleges of India in Dialectic - the National Debate Competition and Vincenza - the National B-plan Competition.
Read More: Delphique 2019: The red-carpet event of MDI Gurgaon
Imperium
Imperium is one of the largest B-School fests in India and is attended by students from all the top B-schools like IIM Ahmadabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, XLRI, SP Jain, and IITs. It is marked by a huge variety of events ranging from sports, case study competitions, cultural events, student address by leading industry stalwarts and social figures. With this vision, MDI Gurgaon organized its 3-day Annual Extravaganza — Imperium 2019, centred round the theme — “Conquering the Horizons”.
The first night was turned musical by Sahil Sharma and his soulful band Sahil Syndicate. The band performed its own songs as well other Bollywood songs. On 23rd November, Rahul Subramanian, the energetic comic set the stage on fire with his hilarious stand up focused on the B-school life. Finally, the event concluded on 24th November by the energetic performance of famous singer Benny Dayal who sang all his Bollywood Chartbusters, and made the audience groove to every beat.
Read More: Imperium 2019 – Conquering the horizons!
Illumina
Illumina, the disguised market research club of MDI, has been providing companies the unique opportunity to study consumer behaviour through creative disguised market research, designed by the students of MDI, under the guidance of faculty. With a successful track record of 22 years, Illumina is a cost effective medium of research conducted in the heart of Gurgaon attracting a footfall in excess of 8000.
Illumina consists of four different formats like Urban Illumina (Diwali Mela held at MDI, Gurgaon), Rural Illumina (Dussehra Mela), Indulge (Mall Illumina) and Expressions.
In 2019, MDI celebrated the 23rd edition of Illumina, where corporates and students of MDI once again collaborated to understand the psyche of Indian consumers. Some of the notable collaborations were with companies like Colgate Palmolive, HUL, Mankind, Swiggy, Decathalon, Nathus’, Amplus Solar, etc. The set of market research events was initiated with Rural Illumina held at Pataudi Village on 8th October, 2019.
The next and the flagship event of the club, Urban Illumina was held on 20th October with Corporation Bank as the title sponsor. The main event or the Diwali Mela saw a plethora of food and entertainment stalls with the melodies of Astitva band in the background and an energetic performance by Ritviz that made the campus dance to its beats.
Write-up Credits: Pratibha Goenka, PGPM (2019-21), MDI Gurgaon