Why Aditya Birla Group is big in your life?
A conglomerate which has such a diverse portfolio, it is but obvious that Aditya Birla Group has always been a big part of anyone‘s life. It watches over us, helps us in the most unimaginable ways possible right from being used in building our first homes to being donned by us up for that coveted job interview. An omnipresent entity perhaps, its shadow has always loomed over us all, it watches us silently as we go about our daily lives.
Aditya Birla Group is big in my life and more so since I moved into the city that never sleeps. Moving into Mumbai the first thing that enchanted my heart was the Bandra-Worli Sealink. There are those moments when you can’t overcome your surroundings and you wish to put your head back, close your eyes and wade into the quiet of the night and even after a year, a drive past the Sealink still soothes my soul. It thus came as a surprise to me that such a big part has been played by UltraTech Cement in the gem that has captured my heart. While I hop from one local train to the next in a bid to reach my destination, I am equally amazed by the fact that a large part of copper requirement of Indian railways is been fulfilled by Birla Copper Limited.
I still remember the present that my sister gave me through her first salary- Allen Solly Bellies. And she again gifted me the same when I moved to Mumbai making a compelling argument that formal bellies should definitely be in my closet. Right she was, as those were the ones that came to my rescue during formal events and interviews. I have always shopped from Pantaloons for the affordable clothing but also because of the presence of my favourite brands such as Honey and Annabelle. While many associate Annabelle with a scary movie, I associate it with the gifts that my brother gave me year on year. I always saw my sister dressed up in formal clothes and I longed for such an occasion to appear in my life, it thus came during my summer internship. For two months I had to wear formal clothes and Van Heusen proved to be my knight in shining armour as I donned their shirts and trousers. For these two months I had to make several calls to interview people and Vodafone Idea Limited helped me in connecting to people at the right time.
Aditya Birla Group is thus big in my life for all the above reasons and many more. It has many faces and it always appeared in my life at the right time to lend me a helping hand.
How you overcame challenges to achieve your ambitions in life so far?
Life throws challenges at you and in such a situation one has to pick up the gauntlet and take the challenges head on. One such challenge appeared before me while I had to decide what do pursue after my graduation. After much deliberation I decided to prepare for MBA entrance tests which will open the door to leading management programs. I could not clear the exams that year and the fear of not making it into my dream college enslaved my mind. My family supported me even though they wanted me to appear for GATE. Letting go of a job offer, I decided to prepare with my full might the next year. The thought that maybe I should have listened to my parents and pursued something else started clouding my mind. I faced some challenges while preparing for the test but overcame all that by putting in my 100% efforts and studying with diligence. In the end I was able to conquer my fears and achieved what I had desired.
Another ambition in my life which is not academically oriented is to become a renowned travel blogger. I already have an Instagram page dedicated to travel and food. After a period of time I faced a challenge in increasing the number of followers and getting a good reach on my posts. It was a difficult period where I had to re-align my strategy and make it relatable to what people want to see on the page. I created a new strategy and started targeting a new segment of consumers while still keeping my page relatable to the old consumers. New posts went up in line with the new strategy and soon the number of followers increased to 22k. In the end collaborations from different companies followed and I was able to keep up with the audience demands.
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