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Aditya Birla Group touches every aspect of most Indian life. More was a store that brings memories of childhood which changed the way we shopped from waiting in front of the kirana store to seeing, touching and feeling what we bought.

When I look at the supermarket boom in India of which More was an integral part. It’s changed everything in marketing people now had to think about the packaging, shelf space, the design, the font everything!

The clothes made me desire and achieve more kept working hard for Van Heusen and Louis Phillipe. Getting and wearing these clothes made me feel great.