Some brands play important roles in our lives and become part of the family. Aditya Birla Group has touched my life through many of its brands.
My father is a retailer of cement and I have been associated with Ultratech cement since childhood. I accompanied my father in the meetings, parties and always interacted with the marketing managers of company. Till now we sell Ultratech cement at our shop and it’s a bread earning partner of our family.
A big moment of life which ABG made special was when I got my first mobile phone after clearing my 10
th exam. I bought an Idea cellular SIM card and I still retain that number with me.
Many products we use I never knew were the downstream products of Hindalco of ABG, the packaging foils I used to carry in the tiffin box, the packaging of pharmaceuticals and food products, etc. ABG’s Pantaloons and Planet Fashion has enabled me to a part of the fast fashion trend.
One’s first salary is very special. I wanted to spend it for my special ones and start saving for my future. I bought gifts for my family and made my first investment of life choosing Aditya Birla Sun Life Mutual Fund. The trust in the name of ABG was enough for me to invest my hard earned money.
From my father’s business to daily fashion products, from my first number to my first investment and many more products, ABG has been a partner in my journey till now and will be in future.
Challenges Vs Ambitions
Everyone faces challenges in life but I have learnt that our experience facing and overcoming adversity is our biggest advantage.
When I was preparing for AIEEE, I got jaundice. A top engineering college was a dream, it was a tough time but my friends helped me a lot in quick revision and I got a decent rank and admission in NIT.
I always heard that colleges participate in formula car competitions and wanted to be a part of that team. But my college had never participated in such events and I took it as a challenge. I convinced few of my friends and faculty members to set up a club under SAE INDIA and formed a team for the SUPRA competition. There were a lot of hurdles such as lack of funds, experience in such events, resources at workshop, etc. Finally we did it and got a rank of 19
th among 170 colleges.
While I was preparing for CAT I was selected for a project for which I had to move to Pune for three months and had to cover Kolhapur, Satara and Sangli as well. This required lot of travelling and I got very less time to prepare. I used to solve questions while travelling. It was a difficult time but the dream was big. Exam and interview went well and I got admission in SJMSOM.
George S. Patton has rightly said, “Accept the challenges so that you can feel the exhilaration of victory.”
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