From my school tiffin to my coffee dates, from my drinks to the comfort of a strong house, from my b-school interviews to my music band performances Aditya Birla Group has been there all the time since my childhood. I think there is rarely a day in my life when I’m not using a product made by Aditya Birla Group. I remember my mother giving me tiffin with chapatis packed in Hindalco Freshwrapp.The Aditya Birla Group Fashion brands Pantaloons, Forever 21 made me look fairly awesome to impress the girls on coffee dates and on normal days as well, I guess.The UltraTech cement still holding my home strong even after 20 years back in Dehradun, Uttarakhand. Grasim, Louis Phillippe, Van Heusen, Peter England, making me “look” smarter and more gentlemanly than I will ever be. There is an essence of Aditya Birla Group every day. And this is why I have huge respect for this conglomerate because it provides a diverse set of products and services which we as customers have so much inclination towards. And the relationship is getting stronger day by day, morally and emotionally. And therefore, I admit, that yes Aditya Birla Group is big in my life and I’m sure in many lives across the world as well.
Remembering a time when I was a part of Delhi University and I had an opportunity to form a music band in college. I was from a not so famous college of DU and therefore building an image among all the big shot colleges like Hansraj, Hindu, St. Stephens, etc and outperforming their artists was a difficult task. We were not even learned musicians, majorly self-taught. The band had its ups and downs. There were times when we were laughed at. There were moments when we even thought of dissolving whatever we were doing because we couldn’t handle the insults. We needed to change. But how? And me being the band leader had to keep my team together in this difficult time. And this is when I realized something which Pantaloons very boldly says: “Style your Change”. Everybody understands what they are doing and everybody adapts, but those who add style to what they do always standout. And as Aditya Birla Capital expects, we wanted to make our tomorrow better than today. With this thought, I changed the kind of music we produced.
We started focusing on social issues and projected positivity through our songs. Adding music elements and technicality was one thing, but adding intent and emotions to what we did is what Styled our change. We were getting recognized throughout the city, getting multiple events in a week, and most importantly we were impacting people’s lives. Happy to express, after 2 years of hard work, our band was recognized as one of the best bands of Delhi NCR region. The same colleges that laughed at us once now came and showed respect for what we do. Different NGOs called us to talk about different topics and perform for them.“In pursuit of excellence” just like Louis Phillipe says, I’ve learned to work hard no matter how much the odds are against me. I always focus on how to grow myself as a person and take the team together in any circumstances.
A big thanks to Aditya Birla Group for inspiring me and giving me words to live with.