Aditya Birla Group a $44.3 billion corporation with its wings spread wide across 34 countries in 5 continents has touched each one of our lives at some point or the other. I have personally used its products at different points in my life. When I was in my school days around 2010, Idea cellular services started offering their services in our area and I was one of the first customers in our area. They offered premium numbers and attractive tariff rates. Being a student back then, I was heavily wooed by their offerings. They had really cheap tariffs compared to their then competitors and they were improving their network coverage steadily and were responsive to customer feedbacks and complaints. My mother still has this number and is currently using it. As I grew up, pantaloons came up in my city. Pantaloons became my go to destination for all my apparel shopping. Odisha is known to have 13 festivals in 12 months and we shop for new clothes in festive seasons. Pantaloons comes up with offers and discounts for all festive seasons and is a one stop solution for all dressing needs, it had new brands which were previously unheard of in our locality and provided great quality at affordable prices. When I was in under graduation college, I needed formals for the placement activities and ABG came to the rescue with Van Heusen. I still use Van Heusen Shirts for formal occasions because the fit they offer is unparalleled in this sector. Starting from Ultratech Cement used in the foundation of our house to Van Heusen Shirt giving the finishing touch to our dressing, Aditya Birla Group has a noticeable presence in our lives.