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ABG - Big in your life_Goa Institute of Management

Jul 16, 2019 | 3 minutes |

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Part-A Aditya Birla Group is an Indian multinational conglomerate and operates in 35 countries with more than 120,000 employees worldwide. It has various verticals of business ranging from metals to fashion, cement to telecom services.
Aditya Birla Fashion and Retail hosts India's largest fashion network which includes 2,700+ ABFRL brand outlets, a footprint of 7.5 million sq. ft. of retail space across 750+ cities and towns, it has 30 million Loyalty Members as of 31st March 2019. With two big names like Pantaloons and Madura Fashions ABFRL has been offering a wide range of apparel options to its customers. Pantaloons has always been my go to place and catered to my needs of fashion. Latest trends to attractive discounts ABFRL has always been providing the best services to it customers.
The vision of the Chairman, Mr. Kumar Mangalam Birla whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group journey across many a milestone to emerge as a multinational power-brand of statesman stature, in just two decades. The group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to the understanding of how ABG is a big part of peoples’ lives at every step. And yes it’s a very much a part of my life as well. ABG product and services have not just been customer centric, durable and cost effective but also been a necessity of one’s life.
The evolution of the brand with time to keep up with the versatile eye-catching recognition-screens of the present day while still being true to its roots is a symbol of its genuineness and client-commitment.

Part-B

“Success is not final, failure is not fatal: it is the courage to continue that counts.” Life has never been a bed of roses. Success and failure have been a part and parcel of life. But I believe what stays with you is the journey and the lessons that you learnt and the courage that you have shown to go on in life. I had been an ambitious person straight from the beginning. However at the same time I have been someone who can never deviate from the principles and will never give up no matter how much hard the situation is. Life had been hard after I had to work in night shifts and it continued for not months but for more than two years. It had taken a toll on my health and I was over working to meet the client requirements. However I always understood the significance of my work and how a small deviation can have larger repercussion. Hence despite of all the struggles my commitment to work and my focus on solving the problems helped me to survive and do well in the work assigned to me. It was my aspiration to achieve a recognition among my client and being valued for taking care of responsibilities in odd wee hours of night. Finally my hard work paid off and I received the due appreciation and recognition from the client. Success comes to those only who over come all the hurdles with courage and dedication.