Aditya Birla Group, with their 162-year old rich legacy, embarked on a journey to transform the nation and today, they make their presence felt everyday in over 35 countries around the world.
With their values of Integrity, Commitment, Passion, Seamlessness and Speed, ABG created brands such as Pantaloons, Ultratech Cement, Peter England and Freshwrapp, amongst others, that continue to touch our lives on a regular basis. As a Pantaloons loyalist, I've always seen the brand as a right mix of western style tailor-made for Indian tastes which has strongly resonated with the indian market over the years. Pantaloons, with their unique understanding of the indian market and its quirks, has been able to create a rapidly-expanding fashion retail giant from the ground-up.
Unlike the emergent brands, Pantaloons decided to experiment as much as possible, be it with in-store brands, retail formats or the kinds of products suitable for all members of the family. Pantaloons brought major international brands all under one roof and made them easily accessible to a regular indian household, revamping style and wardrobe choices for different generations of consumers.
The understanding of indian consumers, their needs and their rapidly changing tastes and preferences have made ABG a market leader in about 14 industries, a feat like no other. An Indian conglomerate, taking India's footprints to the World!