WHY ADITYA BIRLA GROUPIS BIG IN MY LIFE?Aditya Birla Group is a multinational business conglomerate based in Mumbai. With its worldwide presence in construction, clothing ,chemicals, fertilizers, telecom, financial and IT services, etc. it has hooked millions of hearts. It has helped people build their dream houses.it has ensured well being and safety of millions of people through its insurance and health services. Be it helping people manage their finances or helping farmers in the agriculture or building people’s style statement is always there for their rescue.I have been religiously using many products and services provided by Aditya Birla Group and have derived satisfaction as a customer. As a girl, being a fashionista and carrying the latest trends with panache has always been my dream. The variety of apparels that ABG provides be it Allen Solley, forever 21, Van Heusen, Louis Phillipe or the latest Pantaloons store has helped me groom and walk with grace. It has a huge presence in my casual, traditional and party looks. So, it has helped me build a high sense of self-esteem and feel confident in my own skin.Other ways it has impacted my life is that I’m a loyal Vodafone user. It has helped me maintain my personal and professional relationships and aided me to expand my network by making my future exciting. The Aditya Birla Capital has helped me and my family with my fund management and economic independence. The CSR initiatives by Aditya Birla Group during kerala floods and other calamities deeply touched and inspired me to give back to the society and spread happiness. All in all Aditya Birla Group is a guiding star in disguise. #NMIMSMUMBAI#ABGLPWOOMESEASON2HOW I OVERCAME CHALLENGES TO ACHIEVE MY AMBITIONS IN LIFE SO FAR?Life is a journey and not a destination. It is what and how you deal with the different circumstances and obstacles that define your worth. I was born in a joint family where values of integrity and culture thrived. My childhood was a secure chunk of my life where I was apple of my parents, grandparents and relatives’ eyes. They all helped me walk the path with a sense of security and happiness. My challenges were not just mine and everything would get fine in the end.Then next for my education, I had to move away from my family and friends. There was a sense of fear and insecurity running through me. here I realized I had to face the challenges and overcome them all by myself. The ambition of being in a top management position and inspiring people seemed bleak. But I didn’t give up on my dreams and became strong, independent and fearless. I learned to step out of my comfort zone and face the real world. But when things seemed better, I lost my paternal grandfather who I admired and loved the most. I had my exams lined up, but this loss had devastated me completely and I couldn’t think straight. That is when I took the tough call of making him proud by being successful in my life. I focused and put my heart and soul into studying to be in one of the top management schools in the country. My hard work paid off when I managed to clear the cutoff of the prestigious college of NMIMS. But life is unpredictable. Just 2 days before my interview, I lost my maternal grandfather who was my source of inspiration. Disturbed emotionally, I still fought to get into the B-school I wanted to be in and which was a major piece of my dream. Here after there was a financial crunch that my family went through but we all emerged stronger together. And now I’m on the right track with the right set of values to fulfill my ambition in life. And this is my journey of overcoming challenges to achieve my dreams in life so far and I believe my future is exciting.