Living my almost 21 years in an very small town of Rajasthan, I have never thought of what kind of
products Aditya Birla group actually made. The first time I got to know about Birla cement when we were
constructing our house that is ultra tech cement .the thing with this brand is that it is very hard to notice
as it enrich life of people many times without getting noticed. The other product is aluminum wrapping
foil that we used to pack our food in our childhood days. The brand is very hard to be noticed.
When I went to Jaipur, a dream city for a small town guy like me, I got to know the various domains the
group is working , the first clothes that I have purchased for my graduation placement process were form
the Aditya Birla group’s “Aditya Birla Fashion and Retail Limited (ABFRL)” , in the outlet I found a lots of
different brands and a first time rich experience of purchasing formal cloths/ after that I have frequently
visited the ABFRL which helped me make my wardrobe rich through their various options available. I have
also purchased many cloths for my father and brother and they found the quality very good from the
brand. The wide range of offering and the price range is unbelievable in the store, the cloths provided are
of very good quality.
The various products that Aditya Birla group produced from the cement to aluminum cans, the clothing
business to the metallurgy and extraction products, the company is everywhere. Being a metallurgist I am
fascinated by the aluminum extraction in which the group is. The have largest aluminum plant not only
India but also in the world. The aluminum extraction is considered to be one of the hardest metal
extraction as it needed precise environment control, and the group has become pioneer in it.
I have been using the idea cellular network for the last 7 years and the network reach and availability has
made me their permanent consumer. Their recent merger with the Vodafone has enriched their customer
reach and open new way of telecommunication engineering. They have become the 2nd largest cellular
network service provider in India and trying to improving their services day by day.
I am inspired by the company’s growth and the future plans they have. Today, I am awestruck to know
the company’s reach in the every corner of India, the wide range of products that they offer and while
keeping themselves invisible they are enriching the peoples life. Mr. Seth Shiv Narayan Birla's exceptional
life has inspired me throughout date and I think that his principles and discipline will help me achieve my
future objectives. I often say to myself that company ABG is omnipresent and will be everywhere in my
life regardless of the location and the opportunity. I see obviously the commitment and hard work of the
staff of the business to make the business what it is today and hope the business will reach heights.