When you think about Aditya Birla Group everyday brands come to mind like Idea, Peter England, freshwrapp etc. but when you dig deeper your brain may be amazed by the striking facts like – every third aluminium can is made from Novelis Aluminium, every second car in the world has Birla carbon and many more. The fact is almost every Indian may have come in contact with Aditya Birla Group’s products once in life. For me personally most of my garments come from brands including Loius Phillipe, Vanhuesen, and Peter England. Preferred choice for Telecom operator is Idea in my family. Hence, ABG products have impacted our lives significantly.
Talking about the impact till date in my life, I would like to talk about when I left the job at Abbott Healthcare because of unavoidable reasons, rather than sitting back I tried to start something new and worked slowly to build my online business. With a lot of dilemmas, I asked for financial support from different areas and by projecting my vision to certain friends, asked them to support and work along with me in this. Initially gaining customer base was tough and having loyal customers was another hurdle but I started working on how to decode the pattern of making more number of customers and sustain them with me. I started focusing on the most common words used by customers and made a point to describe my product using same words so that they can connect with the product and then I focused on my services which gave them the sense of loyalty and increased the sales by more than 100%. By and by, I don't have any enormous second thoughts with respect to my profession up until now. I have been extremely glad about my profession, and the choices I have made. The greater part of the choices I have made in the past has brought me to where I am today. The decisions I made have been for particular reasons, and have prompted me building up my way. Like anybody, I could have completed two or three things in an unexpected way, yet I don't have any genuine second thoughts.