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ABG is big to me because #ABGCARES

Jul 19, 2019 | 3 minutes |

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Part A Entire Human fraternity in the world uses ABG’s product directly on indirectly. They're making us a part of an environmentally sustainable world, and this is why ABG is big in my life. Our existence in this beautiful world is being questioned by our activities ever since industrialization started, then urbanization along with population explosion have made things worse. I have always wondered how to make the people environmentally conscious in all their endeavors. It is humongous to even think about the number of people I wish to change, but ABG did it in swift by taking a sustainable path. ABG’s decision is the decision of billions. There were two major problems in executing my intention. Firstly, how to make people choose a sustainable path. Secondly, even if they choose, there should be manufactures who are ready to cater to sustainable products by compromising their profits. ABG comes for the rescue, like a superhero! #ABGCARES has become a platform and an awareness campaign for people to take the pledge. Their tag line says it all, “Think tomorrow, Today!”.They have worked hard to create a Sustainable Business Framework that helps signpost them to the requirements and potential hazards and opportunities on their way to 2030 and 2050. It seeks to ensure that they future-proof their businesses so that they continue to be successful in the longer term. Over the last five years, the Aditya Birla Group has developed and followed a logical Sustainable Business Framework. This framework recognizes that the future will be radically different than today. Importantly, it makes it clear that we must avoid acting too late. Thereby I take great pleasure being a user of ABG’s products.

Part B Never Turn back I always want to give my maximum in whatever I pursue. The toughest challenges I face and continue to face is living up to the expectations that I set for myself. I put high goals in front of me, and sometimes when things don't work out the way I want them to, it is tough to go forward. But I have never given up, I have always found a way to get the desired result. After I achieve one, then I set another, so it is a never-ending battle.
I like to explain an instance when I made my debut solo trekking to velliangiri (a mountain in western ghats, Tamilnadu), it is called the South Kailash, with a height of 1800 meters. It has one of the toughest terrain and slopes to scale. The challenge was to climb it alone without a group because it is very difficult to maintain motivation. Yes, I climbed the first stretch, many groups decided to return as the path was tough and very difficult to proceed further. That moment I had thought of returning, but then I decided I won’t give up even if the sky comes down. I concentrated my thoughts on the beautiful view(Imagination) that I will be sighting from the peak and the sense of accomplishment that I would be getting.
I always give my best, even if the entire situation is against me. I love challenges and problem because of the opportunity that it gives you to test your self, and if you succeed, then the dopamine you get is the maximum. #ABGLP WOO ME CHALLENGE #NITIE Mumbai