“First create jobs, and then provide skills to the people.” Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, Aditya Birla The group with its tagline-“Taking India to the World”, strongly vindicates the the the statement made by their chairman Mr Kumar Mangalam Birla.
Aditya Birla Group represents a veritable blend of rich heritage and contemporary modern people practices. The Group’s Employee Value Proposition is ‘
A World of Opportunities’, built around 4 pillars. It includes opportunities for building: great careers; continuous learning along with a strong meaningful life beyond work and connect with a larger social purpose.,
Is it big?
It depends on how you define big. Let us ponder over a few points before defining it.
· Grasim industry, the flagship company of the ABG, is the world’s 4
th largest producer of insulators.
· Hindalco aluminium is widely used to make cover glass for smartphones.
· Vodafone-Idea, the telecom branch has a 31% market share in India with 394.8 million subscribers making it the largest mobile telecommunications network in India and third largest mobile telecommunications in the world. Vodafone Idea has a broadband network of 340,000 sites, distribution reach of 1.7 million retail outlets.
· Works in 5000 villages and reaches out to 7.5 million people, treated over a million patients runs 5000 medical camps and 20 hospitals, immunized 70 million children against polio, operating 56 schools for 46,500 school children and a lot more.
· Biggest fashion brands-Peter England, pantaloons, Allen solely, Louis Philippe
It’s not big, it is massive!!
It’s impossible to remain untouched by this brand, its ubiquitous. The famed walk n talk campaign by Idea was the one that enticed me the most. Literally justifying the tagline” What an idea, Sirji!!”It did have an impact on not only my mind but million others.
In deep waters…
I worked as an executive for a DISCOM in Agra. It was reasonably prevalent for the local people there to heckle, thrash, and even hold the employees of the company as a hostage. On one of the days, there was a major power blackout because a fierce thunderstorm had struck Agra at dusk, and I was the night shift in-charge during that period. Consumers from numerous residential areas came in groups and flocked inside my cabin. And at around 12 O’ clock on that unforgettable night, 50 disgruntled people were standing defiantly inside my cabin, and another 50 were aggressively trying to push in through the door. Even the policemen were a part of the crowd. I tried placating the mob, but could only hear abuses being hurled at me. At one point I even heard someone in the crowd suggesting to kidnap me and then call my seniors. That intimidated me. I was just 8th months old in the company and only provided a junior engineer to support me, who himself looked perplexed. And then I promptly decided to first do with the potential troublemakers in the boisterous crowd, got in touch with my seniors and politely requested them to expedite the restoration process and even dispatched my dedicated
teams to aid them. It was all resolved by 3 O clock in the night. That situation taught me how to subdue my legitimate fears, maintain my composure, and be unruffled by the situation. And the key art of sincerely convincing others by first hearing them out compassionately and then providing them with a practical solution.