Aditya Birla Group(ABG) for me is synonymous to trust. For me it is conglomerate which was created in India and will always have value and culture of India. It has created value for its customers in so many diverse product portfolios. I had first heard about this company when I was child. During construction of my house, Ultratech cement was used and my father described it as an Indian company synonymous to quality. From then it has grown and started providing many different products. ABG being third largest conglomerate deserves the love it gets from its country. ABG’s another product that is close to me is its telecom network “Idea”. Idea has been companion in my journey by providing quality network in all parts of India. Idea was our first private company SIM and going into their classy and urban offices was idealistic. All the verticals of the company in various sectors have adhered to its motto of quality. This has made all the difference. It is also the largest Indian company with manufacturing in USA. This goes on to say their commitment to put India n global scale and at same instance help India deal with its internal problem. Vision of dynamic chairman Kumar Mangalam Birla has helped company at many instances to overcome some of the great market disruptions. ABG is the brand which I would be honoured to work for and imbibe few of the quality of unique and inclusive culture. ABG to me matters because of its potential to take on world from India.