Aditya Birla Group, one of the giant conglomerates in India has been excelling its operations, right from capital, retail market to surfactants and what not? It has marked its presence in the market through excellent marketing strategy, leadership and right set of skills. It takes immense effort to excel in every category of offering you serve, and it is one of those giants which has actually made it possible. Throughout their growth, Aditya Birla have become well known in many sectors that involve in not only in India but also around the world.
The company has analyzed which sectors are their strength so that they can focus more on it, also get rid of those businesses that does not show any efficiency and output. Aditya Birla has won million hearts. It has been a part of every individual’s everyday activities, but we actually do not tend to realize it.
Being a Nepali I really did not get to enjoy the brand’s offerings as the import cost would actually enhance the price if products were bought in Nepal. However, India, being the neighboring country to Nepal, I got the liberty to enjoy the clothing line brand that the Group has. It is not always necessary how luxurious your brand is. It has been able to capture maximum share as clothes offered by Aditya Birla Group in terms of clothing is trendy, soothing and affordable. For me, Aditya Birla Group has actually changed the way user experiences a product or service. Aditya Birla Group has always been ahead because of the brand experience and customer reachout it manages to deal with.
In Nepal, we do not find premier brands as we get here in India. So, experiencing a clothing retail outlet like Pantaloons has actually helped in accessing to premier branded clothes. I have never had an amazing brand experience than I had with Aditya Birla Group’s fashion retail outlet. The staffs are well- informative and very convincing who guided me with my entire shopping journey at Pantaloons. So, Aditya Birla Group has been my favorite because of the uniformity in products and services it provides.
Aditya Birla Company focuses in sustainability and that is key quality that aspire me to be a loyal consumer of Aditya Birla Group. Companies are there in a market but there is a rare case where companies sustain for a long run. Aditya has taught me the key value of perseverance it has taught me how being consistent can play key role to achieve big things in life. I start to believe that nothing is impossible and small steady dreams can help us to lead a bigger goals in life.
Being a marketing student for 4 years, I have started analyzing the true value of a customer. The way in which ABG assisted its customer in every possible ways is commendable. During my college days, I suffered with inferiority because I had no sense of fashion that I would always end up dressing up like a dumb. ABG helped me develop confidence and belief in me. And, I am proud of whoever I am today.