Be it my first placement interview or that first date with someone special, it was always Allen Solly, Louis Philippe or Van Heusen that has boosted my confidence by elegant attire; little did I know that time that ABG is making me look perfect for every important moment in my life. It doesn't end there though, while taking the first step towards my professional life, ABG through its ultratech arm, eased my commute & provided me the much needed comfort in Mumbai's humid weather by means such as Mumbai Metro which calmed me down ahead of my first working day and enabled me to give my fullest everyday. Even after a hectic day in a city, Bandra-Worli sea link was my only option to cut down my travel time to create some cherishable moments with family and meanwhile stealing some solitude accompanied by the roaring of the waves in mighty Arabic Ocean. Apart from all these things, it was the story of Aditya Birla & rise of ABG in the difficult time of License-Permit-Quota Raj which I was fortunate to read in "India : Unbound" is one of the reasons that kindled an entrepreneurial dream in me. Though these are enough reasons to believe that ABG has played a crucial role in almost every ounce of my life. How could I end the this story without mentioning how Idea cellular network facilitated me to connect with my family even when I'm miles away from my family?