When it comes to clothing it’s highly impossible that we have not used the product from the house of ABG. It’s Business line Aditya Birla Fashion and Retail Limited (ABFRL) with a revenue of Rs. 7,181 crore and a retail space of 7 million sq. ft. (as on 31st March, 2018), it is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
It has been my clothing partner since the very first time I wore formals. I still remember back in my college days I had to ask money from my parents and me being with an intention not to burden them much wanted affordable branded formals. ABG is a company which thinks for all segments of the society, I had budget constraints and “Peter England” was to my rescue.
As I grew and got a job I had my own money to spend which increased my desire to wear brands which are still considered luxury by most of middle-class Indians. As I appeared for CAT and had interviews lined up “Van-Heusen” was a perfect partner, if I wear something I look good in, my mood just goes way up which helped me sail through all those interviews.
Once I joined IIT, Delhi and as I prepared myself for the summer internship process, how can I miss ABG not being a part of it. As I was deciding on the brand which will cater best to my needs the obvious answer was again from the same house and it was “Louis Philippe”
Right from my first interview to the very last, I had ABG has given me the confidence and comfort to tackle all the challenges that came on my way.