What comes to you mind when you hear fashion? Louis Philippe, Allen Solly, Van Heusen, Peter England all of which are owned by ABG.
What comes to your mind when you think of Apparel? Forever 21: again, owned by ABG.
What brands comes to your mind when you think of cement? UltraTech, Shree, Ambuja; ABG has made its presence felt in this domain as well.
This list goes on. ABG is an 3rd largest Indian conglomerate which has its interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.
Aditya Birla Group is one of the first names that comes to my mind when I think of Indian Conglomerates that have made it large in the entire world. ABG spans a total of 34 countries and employs 1,20,000 employees. This group has made it large in the world while touching many lives including mine.
My day-to-day life is dependent on the Aditya Birla Group and its offerings in the market. First, I can stay connected with my loved ones and stay updated about the happenings across the world by using high speed mobile internet because of Vodafone Idea Limited. Vodafone SuperNet 4G enables me to do research on the go and transcend borders of communication.
Its brands have greatly influenced my purchasing pattern. It offers items in all sizes and designs keeping in mind the latest trends, which are affordable and within the budget of the middle-income group. I make my formal wear purchases from these brands, whenever required. These brands thus add value to my professional life as well.
With each passing day, customers and consumers are giving more importance to the aesthetic values a product can offer. Aditya Birla Group (ABG) provides these values in its products. Despite having a presence in 14 different industries, ABG has been able to continue to work with zeal, ethics & commitment.
Change is inevitable, ABG continuously challenges the status quo of its customers by causing disruption in its market. In the same way, I faced a lot of changes in scenarios faced at the start of the graduation owing to complete change in the environment. ABG has taught me to never settle and keep thriving to achieve something better and each day should add some value to the entity or the personality on the personal level. ABG mission and values are valid for the public at large as well. Walking on the path of ABG’s core values has helped me overcome a lot of challenges in my life as well. Therefore, ABG has always been an integral part of my life: both in terms of customer offerings and adoption of its values into my life.