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ABG: Opportunities don't happen, You create them!!(NITIE)

Jul 18, 2019 | 3 minutes |

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There is a quote by Chris Grosser, “Opportunities don't happen. You create them”. And Aditya Birla Group is the living example of it. ABG has grabbed many such opportunities and now have presence in many sectors such as viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services. Its is representing India at a global level. Its presence in around 35 countries makes it one of the biggest Indian groups in the market. With immense growth opportunities it provides to its employees, it was named the AON best employer in India or 2018 for the third time year last 7 years. No matter what is the age, social background and gender, people have always identified with the iconic Aditya Birla brand. Home provide us with sense of security. ABG has major contribution through its Ultra Tech cement subsidiary which makes me feel like I am more of family member than a customer. Telecom brand IDEA has been the saviour in many instances in remote locations though its wide spread service. And talking about Van Heusen, FOREVER 21, PANTALOONS and ALLEN SOLLY, well, they are my personal favourites.  These iconic brands, sensory stimulating campaigns and massive industry presence makes them a truly global powerhouse. Whichever the industry circle, ABG delivers unparalleled quality and thus does a damn neat job of retaining the customers.  Aditya Birla is indeed a big part of our lives!! And we all trust ABG.   How Have I Made An Impact? During graduation, I was a part of Motorsport team. We called ourselves Team Nemesis Racing. We participated in a competition called as BAJA. BAJA is a competition where undergraduate students have to design and fabricate an All Terrain Vehicle and compete in four hour endurance race. Around 150 throughout India make it to the final round.  Finally the day arrives, when all our design and fabrication skills are going to be tested. It is important for the vehicle to stay on course throughout the race to maintain the good position. Race started and so do our tough time. Luck seemed to have made it not so easy for us. We started on a high note leading the way throughout the race. All strategies were in a place. Everything was going according to the plans and then… Major breakdown! Vehicle got into a major accident and resulted into breakdown of an important system of vehicle. Repairing could easily take around half an hour. Everyone was devasted seeing this happening. But the team didn’t give up. Team worked with an intensity never seen before. Everyone was so involved with the task they had that it took us only half of the time to repair the vehicle. When we look back on that moment, no one knows what made it possible in such a short time. We wanted to win the event no matter what. It is that passion we all shared which did the trick. Seeing al this happen, driver got do inspired that he drove us all to the podium. Which seemed impossible at one point has just happened. And that reinforced our belief in hard work and with enough intensity, anything is possible!! #ABGLP, #ABGLP WOO ME – SEASON 2, #ABGLP WOO ME COMPETITION