There are very few institutions which have withstood the test of time and with every passing generation have re-invented themselves to never fade out of the public consciousness. When one thinks about such behemoths in the context of the Indian consumer market, the name of the Aditya Birla group immediately springs to mind.
The group has an extensive footprint on the map of the Indian consumer market and even on the Indian economy. It is nearly impossible to conceive that an average Indian consumer has not been exposed to at least one of Aditya Birla's many multitude of products, knowingly or unknowingly. At a more granular level, the group is a significant player in the branded fashion industry. Aditya Birla has provided access to the average Indian to trendy and affordable fashion with its plethora of branded fashion stores, like Pantaloons, Forever 21, Allen Solly, American Eagle, Louis Philippe, to name a few.
A noteworthy mention should be made of Ultratech Cement, currently the leading cement brand in the country, which stands to reason, considering that the Aditya Birla group is a forerunner in the infrastructure space as well. Mumbai's iconic "Sea link" is a testament to the Group's commitment to facilitate and promote world-class critical infrastructure facilities in the country.
The group has captured the financial services market as well. It provides diversified financial services to a wide range of customers across the country, both on the lending and borrowing side. With the present government's renewed focus on diversifying and revamping the financial sector in the country, Aditya Birla has emerged as a key player in providing innovative financial and wealth management solutions to the consumers.
The group's shift from being architects of a global India to a powerhouse across the globe and various sectors has now led to the understanding of how the group is a big part of peoples' lives at every step.