I want to take you to my childhood days where I spend 10 years of my life in a small village in Kerala. It was scenic but lacked even the basic necessities of life. Somehow I was fortunate enough to have a well-furnished home. But all my neighbours were living in homes made of palm leaves, bamboos and all. On the course of time, they got help from the government sector where they were able to receive financial aid for building houses. These construction sites become the imaginary amusement park for me and my childhood friends. Those play time is the first in my life where I got introduced to the world of ABG products. UltraTech cement was the first one who visibly said ‘hey’ to me from the vast array of ABG collections. I agree that ABG had a huge role in making the narrow zig zag roads of my district stronger. But being the ignorant person I am, I was not aware of it until recently.
One of the major milestone happened in mine and my mom’s life was the entry of More Hypermarket at my home town. The shopping freaks we are; we were amazed by the display they have showcased in those shops. It was a fresh experience for us, who used to only traditional regional shops. For my UG-PG days I was fortunate enough to travel to tier 1 & 2 cities. Not only I got introduced to new friends but also the vibrant clothing brands. Planet Fashion justifies the meaning of its name to the fullest. Even for my journey to IIM Trichy, Van Heusen formal wear stood up with me to give me the confidence and attention in the right possible way. Pantaloons is my pal when it comes to comfort wears. Peter England is my assistant when I want to surprise my irritating brother on his birthday. Whoever watched the sitcom ‘Friends’ wanted to have Rachel’s Ralph Lauren clothes. ABG made that dream a reality for me. From agribusiness, construction, to fashion to what not? the list goes on. Indirectly or directly, ABG has been playing vital role in all of us life. Kudos to them for presenting us diversified array of products. As the logo depicts, ABG truly delivers hope, timeless values and boundless optimism to the entire world.