ABG-The Idea That Changed India - TAPMI There is no place like home. As humans, the sentiments that we tie up with our homes is incomparable. There are so many memories good and bad, that we associate with that one word HOME. It is probably the only place we are happy to leave, but even happier to get back. As a child, I used to accompany my father frequently to Arani, a small village in Tamil Nadu. We had a house there that was almost 100 years old where my father had grown up.When I first saw the house, I was amazed. It had the ‘thinnai’- a small verandah at the entrance for people to rest and socialize, a huge courtyard in the middle of the house, huge columns supporting the roof and even a well in the backyard. My family had moved to the city and there was no one to maintain the house and with each passing year, the house was getting weathered out. We had to use quality cement to repair all the damage and our search ended with UltraTech Cements from Aditya Birla Group. Being the largest manufacturer of cement in India and strongly recognized in the international market we had no second thoughts! We remodeled that entire house with the best and now our century old sentimental home looks as good as new!I am an engineering graduate and I was working for an IT firm. The desire to be a management professional came in two years into the job when I realized my strengths and interests and hence, I decided to prepare for my entrance exams. My office was 50 km away from my home and I was losing almost fours of my day in just travelling to and from my office. I had to make use of those hours doing something productive and I am so grateful for the network connectivity that I got from Idea. The preparation I did on the train is a major reason that I am here in a reputed BSchool and I owe it to the strong connectivity that Idea provided. I guess it is safe to say, ‘An Idea can change your life’ is very true in my case.There are so many things in this world that we take for granted. We hardly ever stop, turn back and feel grateful for the role they play in our lives. The grand umbrella that is Aditya Birla is also one such thing. As i write this article, I realize that there are so many instances where we are directly or indirectly influenced by their products and they have become a way of life now. The name Aditya Birla is not just a brand. It is a way of life!#ABGLPWooMe