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"ABG - The Brand that accompanies us , Vikesh Kumar, IIFT "

Jul 6, 2019 | 3 minutes |

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Challenges are the part and parcel of everyone's life. Life is a mix of both easy-going and difficulties. It is important to have challenges in life because it teaches us how to make ourselves strong in adverse conditions. It shows our resilience power. It makes you stronger and stronger every day. One such challenge I faced during my class 12th board exams. After qualifying NDA written exam I had to appear for NDA SSB and the scheduled date was few days prior to the board exams. So, I had to prepare for my board exams as well as for my SSB also. As it was necessary to perform better at both these places, it was a big challenge for me to handle both these works simultaneously. But I was determined to do it. At first, I met all the respective subject teachers and accordingly strategized a plan such that both these works could be given equal importance. During my class time, I only focused on the subject part and in the evening I prepared for my SSB. My Principal also helped me in my preparation. I also gave so many mock tests for both these things in order to see my performance and build my confidence. So, at last, these all preparations and strategies worked for me and I was able to clear my SSB, and I also got good marks in my board exams. These all things also taught me that challenges make us a better planner.  How has ABG affected me and our society? Aditya Birla Group is the conglomerate which can be seen at almost all the places and also in all walks of life. From fashion to food wrappers, telecommunications to online banking, cement industry to the chemical industry, fibres to carbon black, it is present everywhere and also impacted our lives in a big way. It's not only a conglomerate, but it is also a brand with which everyone wants to associate. Like others, I have also had a long connectivity with it. It has affected my life through its various products. The most common is the fashion brand. From high range clothes like Allen Solly and Peter England to medium range clothes like Pantaloons it gave me a wide variety of options to choose from. When I wear these brands, I directly distinguish myself from other brands. It gives me the feeling of being classy. In today's time, telecommunications play a vital role in everybody's life. By bringing 'IDEA', it helps in connecting the people from one place to another. Not only this, but it also brings Idea payments bank for online banking and cashless transactions. I also used Ultratech Cement for the construction of my house. It holds the house very strongly and with this, it brings the sense of togetherness in the family. It also connects with us through vehicles as it produces Carbon Black which is used in the tyres. It also produces hydrogen peroxide for the environment and aquaculture. In this way, it also takes care of our environment. So these all things always connect me with Aditya Birla Group.