ABG-THE PRIDE OF INDIA #IIM TRICHY The Aditya Birla Group is

ABG-THE PRIDE OF INDIA #IIM TRICHY

  The Aditya Birla Group is an Indian multinational conglomerate with headquarters in Worli, Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in viscose staple fibre, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services. With a revenue of approximately US$44.3 billion in the year 2018 it is the third largest conglomerate in India.                 The Group's non-ferrous metals' business is under Hindalco Industries. On 11 February 2007, the company entered into an agreement to acquire the Canadian company Novelis for US$6 billion, making the combined entity the world's largest rolled-aluminium producer. It is also the largest cement manufacturing company in India. After purchasing Columbian Chemicals Co., the Group is now the largest manufacturer of carbon black worldwide. The group's firm Aditya Birla Fashion & Retail Ltd sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People via their individual brand stores and through other multi brand outlets. It operates a multi brand fashion retail chain Pantaloons which it acquired from Future Group.                 The presence of Aditya Birla Group can be felt in every corner of India through its various products be it cements, apparels etc. There is such dominance of the group in Indian market that it almost everywhere in India its products are used. All these business ventures have contributed immensely in developing the Indian economy as well as providing jobs to many Indians. Apart from the various business, the group is also associated with many contributions to the social and economic development of t rural communities. Under the initiative the group has reached out to around 7.5 million people, treated over a million of patients, immunised 70 million children against polio, provided education and mid-day meals to around 60,000 students, provided skill development training for 95,000 people. Thus Aditya Birla Group has positively impacted the social and economic lives of the people immensely.

I OVERCAME #IIM TRICHY

                I had a fairly good academics in my school days. After I enrolled myself into engineering I kind of lost my touch with studies. The first two-three years of my undergrad years were not so eventful for me as my grades were poor and I had backlogs too. At that moment I didn’t let my parents know about my grades. But eventually they came to know about it and they were clearly disappointed with my results. They were expecting at least a first class degree from me but with my current situation only the best I could achieve was 50%. I really did hurt my parents as they thought I was giving my best shot in studies. This really made me feel guilty and when I reflected on it I could feel the disappointment I have become to my parents. I decided I had to change myself and also my studying habits so that at least I would be able to score a first class. Finally, I was in the fourth and final year of my engineering course. This was the year where I had to give in my best effort in order to achieve at least a satisfactory result in my engineering course. At first it was really hard to focus on studies for someone like me who wasted good three doing all the unnecessary things in life. Alcohol abuse also didn’t help either. I lost believe in myself and these were really hard times in my life. But somewhere I knew if I could put the effort I will succeed in achieving my goals. Slowly I started to indulge myself in studies and also attended the lectures. I also did meditation and some exercises to help me keep concentrated and focused. It really took time to change my habits there were times when I almost decided to give up. But somehow I kept trying and with hard work and dedication finally managed to score a first class in my undergrad course and also scored 82% in my final semester which surprised me as well. The above incident clearly helped me shape in clearing my CAT examinations as I could focus on my studies again. I saved myself from the brink of self-destruction and now I am studying in one of the most prestigious b-schools of India with a bright future ahead. I made my parents proud. And this is how I overcame all the struggles and achieved my ambitions.