As soon as the name Aditya Birla Group comes up in any conversation or in a TV ad, I start to introspect the impact it had on my life while growing up. ABG is such a big conglomerate that its enormity can only be expressed in numbers, not words. The group had a revenue of approximately US $44.3 billion in year 2018. It is the third largest Indian Private Sector conglomerate.
The various brands that I have come across and used till now are Allen Solly, Louis Philippe, pantaloons, Peter England, UltraTech Cement, Vodafone Idea Limited and Van Heusen to name a few. The quality and price offered by the ABFRL is best in its segment and above competition. I’m using Peter England formals for my MBA and I can’t be more satisfied with it. Same goes with the brand Van Heusen. I would like to thank Vodafone Idea for connecting me to my family in times of need. I am from Jaipur and since I was working in Trivandrum - Kerala, the network options available were limited. I chose the one which I trusted will not fail me and I was not wrong. Not only was the network great but the 4G was giving blazingly fast speeds. A happy customer is all a company desires at the end and I was one.
I realized this recently that the cover glass to protect phone screen is also being manufactured by ABG Hindalco Aluminium. I am fond of travelling and have travelled across more than 25 places in India. I prefer travelling by train. I enjoy the journey and its comfortable compared to bus ride. ABG is involved in railways also. A large share of the copper requirement of Indian railways is fulfilled by Birla Copper. This is also something I was unaware of. The penetration of ABG is incredible in Indian way of life.
I particularly enjoy the Mumbai’s Bandra-Worli Sealink. Everytime I’m going through there, I never forget to make a video of the engineering marvel. Here also the contribution of ABG UltraTech Cement is visible. 0.1 million mt of UltraTech Cement went into the construction of Mumbai’s Bandra Worli Sealink.
The presence of ABG in my life as well as in the life of every Indian is massive. By sharing these experiences, I want to say that Aditya Birla Group has transformed the life of people of India on an individual level as well as on a collective level. I hope to see ABG excel in whatever field they decide to put their hands in because I’m confident that at the end of it, it is us who will benefit the most.