Aditya Birla group has occupied every space of our life starting from Fashion, Banking, Cement, Financial Services, Textiles, Chemicals, and the list goes on. The touchpoints where an individual life can be touched the most is communication, fashion, and financial services. ABG has touched my life in all these aspects. Starting from fashion, Allen Solly fulfills all my casual wear needs as the product perception matches with my self-perception and hence compliments my personality. Coming to the formal wear, Van Heusen is my one stop solution for setting up the right personality and perception in all my formal meetings and interviews. It feels like the brand has been specially crafted for me. Next is communication where Idea has come to our rescue. From the time I have started using a cellphone, Idea has been my companion throughout irrespective of the part of the country I live. It has made my life easier by providing seamless connectivity and letting me stay closer to my near and dear ones. As earlier discussed, the other most significant aspect is managing my hard earned money. In today’s time when the banks are providing an interest rate of 5-6%, even less than inflation, ABG has provided a platform where I can invest my money and get a decent return on my money. The background of the company helps me have the satisfaction that my money is safe. So, in all ABG has touched my life in all the aspects and made my life seamless and much easier.