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ABG-Transforming The way of Living-Ipsita Mohapatra,IIM Visakhapatnam

Jul 10, 2019 | 3 minutes |

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“Life hits hard to those who have the ability to stand against all odds”. In my childhood, I always believed that the challenges and hurdles that are going to come to my life will never be strong enough to knock me down. But with time, this feeling started fading away and I considered myself not good enough to excel. This pessimistic feeling got reflected in my personal and professional life and I begin to keep myself away from networking with people to hide my low self-esteem. Though my family and friends have always supported me and have faith on my potential but I continued to pity myself over minor failures. Until one fine summer afternoon, I had started considering myself a mediocre who will never be able to prove herself. That day I was working hard since morning to finish my task and suddenly it struck me that how mundane my life has become. I can perfectly predict my entire week without any error. I felt very sad and called one of my very good friends to come out of this feeling. Talking to her rejuvenated me and I decided to work harder this time to crack one of the prestigious exams in the country that is cat. Being an amateur in this field, I contacted few of my friends who were preparing and who have cracked it. It took eight months of hard work where I juggled between my job and studies to crack this exam and get into IIM Visakhapatnam. Today, when I look back I feel that those sufferings were a boon in disguise and finally I have restored faith in myself and working hard to expedite my life without moaning over petty hurdles. Why Aditya Birla Group is big in my life? Aditya Birla Group is one of the leading brands which is creating an impact on millions of life. It has market penetration into 34 countries in various sectors ranging from clothes that we wear to cement industry which is used in building our homes, telecom industry, insurance and asset management. It has everything to offer that we need in our life and makes sure that we receive premium quality products or services at affordable price. Aditya Birla Group has some of the leading fashion and apparel brands like Forever 21, Van Heusen, Louis Philippe, Allen Solly, Peter England and People that has made me and my family feel comfortable and beautiful. ABG has not only addressed to the luxury and comfort of people but has also contributed to the growth of people by employing a diverse and huge workforce of nearly 1, 20,000 across 42 nationalities .Its telecom sector has ensured that I stay in touch with my loved ones and don’t feel alienated during my stay away from home by providing high quality service. Not only this, ABG has stood by its values and vision and has grown tremendously in every sector creating a benchmark. It has crossed all physical barriers and contributed back to the community in the field of health, sustainability, education, saving and empowering women and girl child, infrastructure development and other social reforms. ABG is not just a brand but it a way of living of modern people which is thriving every single day and making sure that  no one is leaving behind.