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ABG - We Feel The Difference, MDI Gurgaon | Ruchika Badesra, MDI Gurgaon

Jul 8, 2019 | 3 minutes |

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Aditya Birla Group is a conglomerate that has its footprints throughout the industry, throughout 35 countries and throughout the people’s heart. It influences everyone in one way or the other. Within two decades, it has positioned itself equivalent to the contemporary world without losing its underlying core values of Integrity, Commitment, Passion, Seamlessness and Speed. As ABG says, their strength lies in diversity of people. Similarly, our faith in ABG lies due to diversity of products ABG provides to us be it cement to build our houses of dreams, PVC flooring to secure and beautify our house, jute goods to boost ethnicity of India, auto trims to increase our comfort in carts, textiles and garments to dress to impress, life and insurance products to secure our lives and the list will go on. ABG has so much to offer not only to the consumers but also to the society. It is good to become great but it is great to become good. Providing healthcare facilities to more than a million people, immunizing 70 million children against polio, operating schools, providing solar lamps and midday meal for school children not only make ABG great but it makes them good. This is why ABG is so special for us. ABG makes the difference and we will the difference.

In this world lives diversity of people with respect to culture, religion, social status, economic status and so on. We always aspire to get what we do not have but there are people who do not have the basic amenities to live life.  My mother is a government teacher in a village Kansya near Jaipur. During winters, when the temperature falls less than 10 degrees, she used to witness students coming without sweaters shivering in the biting cold. The students’ attendance used to fall off with increasing cold. My mother shared this concern with us. She first talked to the parents of children to insist their kids to wear sweater. But the reason behind not wearing a sweater was not because they don’t want to but because they didn’t have one to wear. Realizing this, my mother stopped asking children to wear sweater. But then we realized, what if those people can’t buy sweaters. We are capable enough to buy them the sweaters. My mother and I collected funds from our friends and contributed some on our behalf and eventually, every student of Kansya didn’t bunk school because of cold. The immense satisfaction that this small act gave us cannot be expressed in words. It taught me to help others if I have the capability to do so because who knows that I am actually making an impact