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PART-A Aditya Birla Group, founded in 1857 AD, Pilani, started with cotton trade and expanding into jute mill in the year 1919, still holds its roots strong in Indian business market and exploring and penetrating possibilities throughout the world. ABG is one of the few Indian industries started in pre-independent India and survived even after Independence, serving its people and joining hands in the nation-building process. Incorporated just 10 days after India’s Independence, Grasim India took off on the path of the Independent India Industrial Revolution. The first thing ABG made its positive impact in the country was providing jobs to thousands of people in Independent India, which was one of the most important things to be done for survival of the nation. ABG products have influenced and changed the lives of Indians in many different ways and in almost all the sectors that we can possibly ever need in our common day to day life. Let’s say Idea Cellular, one of the best mobile network service providers, kept its focus on emphasizing rural networks and its people. Every day, every household, almost every person in the country doesn’t have a single day when they do not pass through the ABG’s product in their life. From the most basic home building material i.e. cement to aluminium and copper to textiles and clothing brand, fertilizers, retails store and many more. To name few ABG’s subsidiaries we have Ultratech Cement, Birla Cement, Louis Philippe, Peter England, Essel, Idea, Birla Sun, MORE and the never-ending list continues. ABG’s work never stopped to manufacturing and selling products, but also served the students of the country by providing the young talents with scholarships for their education, running 5000 medical camps and 20 hospitals, providing education to 46500 school children, immunizing 70 million children against polio, distributing solar lamps to 4.5 lakhs school children, midday meals everyday to over 63000 kids, skill training for more than 95000 people and a lot more societal development activities to be mentioned. ABG is not just an Industrial Setup, it is a vision, set in pre-independence era and flourished post-independence. ABG was and is one of the biggest assets in the nation-building process, job creation, making India self-dependent, resource utilization and optimization, overseas business expansion, and a lot more say. It helped India recognizable with its brand name in many different countries. To conclude, ABG has touched millions of lives, mine and yours till date and continues to do MORE. PART-B Challenges are the natural fuel that thrive our life if taken positively. Everyone at each moment of life faces a challenge where someone dives into it and someone drowns into it but most importantly everyone passes through it. Sometimes, a challenge gives away basic survival instincts to the rebel. Lets’ see ABG’s first challenge it faced soon after the independence. The company was incorporated just 10 days after independence, when almost all parts of the country was in ruins and people were in wary, building an industry in those situations was a dare in itself, for what would have happened to the investments ABG made if the country was to move into volatility, it was completely uncertain but ABG had the vision- which the country was in need of and the vision came into reality. Similarly, in my life, there was a point of time when my family was in a financial crisis. My parents were in debt, they didn’t have enough earnings for getting us admitted into a school. It was long four years that I and my siblings didn’t go to any educational institute. We faced many issues, psychologically and socially, even humiliation visited us many times in those years. So, what did we as a team do to overcome this phase of life? Did our humility helped us or was it we chose a short way to make money or did we just leave everything on time to cure the situation? The answer is I and my siblings had our integrity, we trusted our parents, supported them (mutual support is indeed needed), had enough patience, we held on to our ground; we all did what was needed at the time, together. Consider being poor to rich as a ladder, when you step up the ladder there are many people jamming around you but when you fall down the same ladder, you won’t see a single person whom you can reach out to. Never let a situation hold you down permanently, be the rebel in your own way.