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ABG's importance in my life- Salil Aneja, NMIMS Mumbai

Jul 8, 2019 | 2 minutes |

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Why Aditya Birla Group is big in my life... Aditya Birla Group is one of the biggest Indian private sector conglomerates in the whole world. The Group has interests in various sectors which include metals, cements, branded apparel, chemicals, fertilizers, financial services, telecom and many more. Aditya Birla group has played a huge role in influencing lives of millions of people all across the globe.  I am particularly influenced by the work done by the group in the Fashion sector. Aditya Birla group sells various in-house brands. Brands such as Louis Philppe, Allen Solly, Van Heusen, Peter England are some of the high retail fashion store which are operated by the group. The Group is playing a very important role in bringing international brands to the Indian customers. Group acquired international brand “Forever 21” to cater to Indian demands. One of the best things about these brands is that they are open all across the country. Living in western part of Delhi, I had option to visit all the brand outlets as they were very near to my place. Almost my entire wardrobe comprises of various Aditya Birla Group’s brands. Not only casuals, but also business formals, Indian wears, international wears can be easily found in these brands. My first formal suit was also from one of their prestigious brands. All in all, Aditya Birla group is a very important part of my life. I hope the company continues to grow and reaches new heights. #NMIMSMumbai #ABGLPWooMe