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Aditya Birla Capital Limited (ABCL) is the holding company of

Jul 16, 2019 | 3 minutes |

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Aditya Birla Capital Limited (ABCL) is the holding company of all the financial services businesses of the Aditya Birla Group. Through its subsidiaries and joint ventures, it manages aggregate assets worth more than Rs3000 billion and has a lending book of Rs600 billion (including housing) as of December 31, 2018. ABCL is among the top five private diversified NBFCs in India. It is also one of the largest private life insurance companies, asset management companies and general insurance brokers in the country. The company has undertaken various internal and external sustainability efforts to be a sustainability leader in its sector. Aditya Birla Fashion and Retail Limited (ABFRL) is a part of USD 44.3 billion Aditya Birla Group. With a revenue of Rs. 7,181 crore and a retail space of 7 million sq. ft. (as on 31st March, 2018), it is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. ABFRL emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries — Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd. ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons creating a synergistic core that will act as the nucleus of the future fashion businesses of the Aditya Birla Group. ABFRL hosts India's largest fashion network with over 11,000 points of sale, which include close to 2,500 exclusive ABFRL brand outlets across 750+ cities and towns, 4,900+ multi-brand outlets and 4000+ department stores across the country. It has ~22 million loyalty members as of 31st March 2018 Forever 21 Forever 21, stylized as FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California. Forever 21 began as the store called Fashion 21 with 900 square feet (84 m2) in Highland Park, Los Angeles, in 1984, and has grown into the clothing lines Forever 21, XXI Forever, Love 21 and Heritage with over 700 stores in the Americas, Asia, the Middle East and the UK.[2][3] Forever 21 is known for its trendy offerings and low pricing.[4][5] the average store size is 38,000 square feet (3,500 m2).[3] The company sells accessories, beauty products, home goods and clothing for women, men and girls. The company has been involved in various controversies, ranging from labor practice issues to copyright infringement accusations to religion. The clothing is sold to all ages, from toddler to adult.  PART B At first, i thought that initiating with my efforts towards achieving my goal is the hardest part. But later, it was with my consistency towards my goal. After that, it was procrastination. But as soon as I gained my focus, it was the people around me who demotivated me when I was focused with my end results. But the truth is, I realized at the end of facing all my problems towards achieving my initial goal is that, “The most common biggest problem or barrier we face while trying to achieve our goals is ourselves.” Even though when we push our limits towards achieving our goals, when we fail at some point, we blame others or the circumstance or the society which always tries to influence us. At every crucial point towards achieving our goal, we doubt ourselves. We forget that we are our masters of our life. We are the captain’s of our ship’s. Only we can rise up all the odds that influence us from our goals.