Competitions

CAT Prep

Upskill

Placements

MBA Co'26

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

ADITYA BIRLA FASHION AND RETAIL: A PERFECT CHOICE FOR ANY BUDGET, (BOMMALI GOVARDHANA SURYA SAI, IIM VISAKHAPATNAM)

Jul 11, 2019 | 4 minutes |

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

1 Day to CAT 2024 (All the best)

Participants: 553

Final 2 Days to CAT 2024 Test-44

Participants: 550

Final 3 Days to CAT 2024 Test-43

Participants: 401

Final 4 Days to CAT 2024 Test-42

Participants: 409

Final 5 Days to CAT 2024 Test-41

Participants: 411

Final 6 Days to CAT 2024 Test-40

Participants: 384

Final 7 Days to CAT 2024 Test-39

Participants: 370

Final 8 Days to CAT 2024 Test-38

Participants: 337

Final 9 Days to CAT 2024 Test-37

Participants: 343

Final 10 Days to CAT 2024 Test-36

Participants: 305

Final 11 Days to CAT 2024 Test-35

Participants: 581

Final 12 Days to CAT 2024 Test-34

Participants: 342

Final 13 Days to CAT 2024 Test-33

Participants: 305

Final 14 Days to CAT 2024 Test-32

Participants: 288

Final 15 Days to CAT 2024 Test-31

Participants: 392

Final 16 Days to CAT 2024 Test-30

Participants: 311

Final 17 Days to CAT 2024 Test-29

Participants: 316

Final 18 Days to CAT 2024 Test-28

Participants: 354

Final 19 Days to CAT 2024 Test-26

Participants: 342

Final 20 Days to CAT 2024 Test-26

Participants: 312

Final 21 Days to CAT 2024 Test-25

Participants: 260

Final 22 Days to CAT 2024 Test-24

Participants: 275

Final 23 Days to CAT 2024 Test-23

Participants: 186

Final 24 Days to CAT 2024 Test-22

Participants: 232

Final 25 Days to CAT 2024 Test-21

Participants: 234

Final 26 Days to CAT 2024 Test-20

Participants: 292

Final 27 Days to CAT 2024 Test-19

Participants: 242

Final 28 Days to CAT 2024 Test-18

Participants: 242

Final 29 Days to CAT 2024 Test-17

Participants: 262

Final 30 Days to CAT 2024 Test-16

Participants: 318

As Miuccia Prada has said once, "What you wear is how you present yourself to the world, especially today when human contacts are so quick. Fashion is instant language", it is very important to present ourselves in the best manner as we can. This doesn’t only build our confidence but also sends a good message into others about yourself even before talking to them. Following is my experience with Aditya Birla Retail in my life. My journey with Aditya Birla fashion started many years before when I started looking for clothes that suit me and make me comfortable. I am not very a fashion-conscious person in the early stage of my life but with my experience, I learned that there is a clear change in behavior of people when they meet someone who is well dressed. As ABG consists of one of the predominant fashion brands in India like Allen Solly, Peter England, Vanheusen, Louis Philippe and so on, they provided us with various styles which helps keeps us in trend and helps in drawing right kind of attention. These brands made my shopping fun, easy and save me so much time when comes to shopping for clothes. As the first impression always counts whenever meeting someone important, they help me form a better impression which boosts my confidence level which in-turn increases my efficiency. The same thing happened in my life. I got to know the power of the well-dressed person in my first interview. Every person in the waiting hall who attended the interview was in a suit. There started a decrease in the level of my confidence. Because of this, I couldn’t perform in the interview to my fullest. I never thought appearance a person can have such a big impact on my mind. This is one of the worst experiences that I faced in my life. That is the last time ever I underdressed for any event in my life. As the ABG provides us many options and stores, it made my life comfortable and simple. They provide trendy clothes and accessories which make me competent and also increased my inner strength. Challenges are the things that change you and make you into a better person. Everyone faces one or the other challenge in their life which comes unexpected and when we are not ready. I faced the same type of challenge when I was in my engineering life. When I was in the second year of my engineering, unexpectedly my father was hospitalized because of some health issues. Then started the struggle in my life. I had to manage my studies and look after my father’s business at the same time. As I’m very new to the business, I don’t even know the basic things and don’t know where to start. Even though it is my father’s business I had to prove my self and gain their trust and respect which was not an easy task. Realizing that fact, I started working hard. Attending my classes on the day time and after classes directly going to the workplace and looking after the account and the business. That used to be my daily schedule. In addition to this, I had to face another challenge, which is a shortage of employees. I had to remove some of the employees and a couple of employees left the job for a better offer. So suddenly there is a huge hole to fill. So, because of this, I had to keep my studies aside and focus on the business itself. To overcome this challenge, I had temporarily increased the salaries of current workers and asked them to do double duty. Even then, there is still some misbalance, so I had to personally do some of the work. Apart from all this an even had to take of my father’s requirements in the hospital as there is no one else to do it. It’s been a nightmare for me and I could hardly sleep as I don’t want to miss my classes. So, after a few weeks, the new workforce has settled and is doing their job well which my schedule a bit flexible. That is the most difficult time that is had faced which made me physically and mentally strong.