Aditya Birla Fashion and Retail Limited (ABFRL) is a part of USD 44.3 billion Aditya Birla Group. With a revenue of Rs. 7,181 crore and a retail space of 7 million sq. ft., it is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats. ABFRL emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries — Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd. ABFRL hosts India's largest fashion network with over 11,000 points of sale, which include close to 2,500 exclusive ABFRL brand outlets across 750+ cities and towns, 4,900+ multi-brand outlets and 4000+ department stores across the country. It has ~22 million loyalty members as of 31st March 2018. Pantaloons has been become a fashion statement when it comes to apparels and accessories. The stores are located everywhere and the visibility of brands in these stores in amazing. Be it formals, ethnic, casual or party wear, I prefer Pantaloons because of the wide variety it has. The type of brands like Forever 21, Allen Solly, etc. are there with their best collection and under one roof. It is amazing how they understand consumers changing needs and fashion and we do not feel we have to go someplace else. The formals shirts are particularly amazing. They are fancy and classy at the same time. The accessories are also very trendy and I love how close by Pantaloon showrooms are!
ABG is reaching zenith’s height but people who are doing it at core must be facing a lot of challenges. It is important to see how people never let these challenges hinder the work and
It happens not only with these people with big executive designation but people lie us too. We face obstacles be it the lead role playing member getting sick and we take up the role without practice, be it like getting extremely sick right before exams and yet acing it or be it getting a team together to pull off an entire event. It is important to overcome the challenges because there is no alternative to the final result. We can go via any way sometimes bumps and speed breakers will be there but essentially, we need to reach to the end. I mostly prefer to sit by myself and listening to Shiv Strotam which gives me energy to tackle with any situation, talking to family also helps even when it is not about the issue at hand but they are the positive energy in life. This is how I keep going in life and I feel there is not recipe for it because it is tailor made or everyone. It is important that one understands oneself and only then they can go about anything and everything.