Aditya Birla Group, ever since it was founded in 1857, has always been striving to deliver superior value to the customers and the society as a whole. Allen Solly, Hindalco, Louis Philippe, Pantaloons, Peter England, Ralph Lauren, Ultratech Cement, Van Heusen are all brands that everyone knows of and whose products people much prefer to products from other brands in the same sector. Idea Cellular, after the merger with Vodafone India is now the largest telecom company in India in terms of revenue and subscribers.
By acquiring major brands in certain sectors and dong mergers in other sectors, Aditya Birla Group has ensured that they live up to their mission of providing the best to the society.
The impact of Aditya Birla’s Group in my life started as soon as my school time breakfast, when I could not eat that steamy mom made sandwiches within 5 minutes and was getting late for school.
Hindalco’s Freshwrapp was a godsent; wrap, grab and run. It still remains an integral part of my life, preserving both the value of food and its convenience of use.
Adolescence came with its own excitements of birthday parties and a zeal to put on the best outfit. With multiple formats and multiple brands,
Pantaloons was the place to go. Aditya Birla Fashion and Retail Limited, being the largest fashion network has always been my buddy in resolving my fashion choices.
People, India’s first fashion youth brand, saved my pocket money in college days to rock those weekend parties.
Aditya Birla Group has not just been about me, it has been with me in my brother’s wedding shopping, let alone planning for his birthday surprise gifts. It has removed the misconception from my mind that it is very tough to shop for the men in the house, owing to a very limited variety available in the market. Brands like
Van Heusen, Allen Solly and Peter England, have proven time and again that ranges of both price and products is not a distant wish. You have it, when you want it.
And now, when I sit back to think and plan for my most preserved dream, to have my own house, I know that Aditya Birla Group will be with me again.
UltraTech Cement one of the leading cement companies in India, will be the one stop destination to form the building blocks of my dream.
So its not just about apparels, not just about telecom or FMCG, Aditya Birla Group is one of the largest conglomerate which is touching lives and expanding social capital spanning across 34 countries. Hence it justifies its tagline-
Taking India to the World.
