The closest I have come to Aditya Birla Group is through its clothing line.
Ever since my teenage days I have been an absolute fan of all the brands under Aditya Birla group. From Peter England in college days to Allen Solly in Office, It has been a really good journey till date.
Aditya Birla Fashion and Retail Limited is an amalgamation of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons creating a synergistic core that will act as the nucleus of the future fashion businesses of the group.
Being a Civil Engineer, the first cement brand that comes to my mind is Ultratech Cement. It has the brand value of ABG and aces in all tests. It is the most reliable brand out there. They have always been known for their continuous innovation and the sheer variety for products that they put at our disposal.