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Aditya Birla Group – A Feeling of Togetherness - Kartik Jajoo, SIBM Pune

Jul 15, 2019 | 3 minutes |

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Brands may come and brands may go, but some brands remain with us forever. Idea Cellular has been the forever brand for me. All the first things in life are always exciting. The first bike, first phone, first girlfriend and Idea cellular was the brand of my first phone number. I still remember that day, when the network bars were full and my mom made the first call on my first mobile number. That day was the start of a new journey and Idea has been my Ideal companion in this journey. I also remember my first job interview in my college. We were told to wear a white shirt on the interview day. I got a Peter England shirt for the interview. I converted the interview and later also used that shirt for the scribbling day program in my college. That shirt is the biggest treasure I have. Aditya Birla Group has been a part of my life since childhood in different ways. It is one of the brands which has been with me since a long time. I believe Aditya Birla group has made life simpler for millions of Indians through it's products. From communication to fashion, it has been fulfilling the needs of people. It is the one brand which will always be constant for me and will always have a big part in my life.

Certain events in life have a lifelong impact on you. One such incident happened with me when I was in my Boarding school in 10th class. I was selected in a team of 3 members to represent my school in an International Mathematics Competition. Such moment has a lot of importance in a student's life. But due to school politics and favouritism, I was removed from the team and the Principal's son was selected in my place. That day was the worst day in my life. I felt humiliated, embarrassed but i didn't give up. I kept fighting, convincing teachers and my efforts led to the Dean planning to conduct the selection test once again. I got selected again and finally represented my school in the competition. Our school  had never won an award in that competition previously and I won a gold medal in an Individual contest. This day changed my life forever. The whole school was proud  of me and I was felicitated in the annual function. Next day the school printed this in the newspapers . I always used to be shy but this day boosted my confidence forever. It  has made a positive impact on me which will remain forever.