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Aditya Birla Group: A Friend In Woes - Suraj Singh, IIM Ranchi

Jul 10, 2019 | 4 minutes |

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Why Is Aditya Birla Group Big In Your Life? I still remember I was with my friend, went for shopping in Pantaloons outlet in Avani mall in Kolkata.  I had a plan to give my relatives new branded clothes. But there was a constraint as I had a limited purchasing amount. So, we both decided to visit that outlet which can provide more quality product in an affordable amount. And we landed in pantaloon store. You can't believe I came from the outlet with four shirts and four jeans(8 items) which cost less than 3k.  I was sitting on a bench with my friend, and we decided to learn more about the ABG brands and their contribution toward our society.  There were numerous results like they are engaged in creating model villages in rural India and many more. I then started wondering how ABG is big in my life. I still remember when I went for my first presentation in the first company, where I was wearing VAN Heusen suit, and rest other products like belt, wallet and my black formal shoes which I purchased from Pantaloons.  I still remember when we roommates were looking for an app which can help us in spiling day to day activities bills and then we cam to know about Aditya Birla Payments Bank, smooth and seamless service. From then to now, my all rommies using the same app. I was looking at a construction site and wondering like its surely UltraTech Cement,  which they are using. (after all, it is The Engineer’s Choice). I decided to call my friend who had his interview In the morning. I called him, and he got selected in that company. This was fantastic news and the also amazing part I was using Vodafone Idea Network. I was amazed by finding me around the ABG product. What I found is ABG has kept on changing, updating themselves as per current market demands and managed to fulfill customer needs either directly or indirectly. They started as a textile company, and now they have a massive conglomerate of products and brand spread across all sector of society.   How Have You Made An Impact?  I always remember my class XI and XII academics performance. After coming from class X with good marks, I thought toughness would be same in class XI as was there In class X.  In class XI, I spend most of my time playing and give less focused on studies. But anyhow I managed to pass class XI end exam. When I enter class XII, In mid I suffered from cholera. It took me completely one month to overcome the disease. Anyhow, I missed many classes, and most of the syllabus was almost covered. I gave my preboard and failed. One day principle called me and said," Suraj! I know your ability. I know you can make it. Right now it's a tough situation, but you have to learn how to come from this. I want you to be in top 5 toppers of our school." After that day, I guess that was December. I studied hard. Still, remember I studied till 5 AM went for a sleep and again woke up around 7 to go to school. I gave my 100 %. I plan my strategy accordingly as I know after class XII, I will be going to compete with India top talented pool of students in competitive exams like AIEEE and IITJEE. No one can imagine, within three months, I ended up completing my class XII and class XI syllabus, and I was among the top 5 toppers of the school and was the only first student who converted to any NIT college without any coaching. Finally, my principal called me and said," Suraj! Proud on you .. you made it." That was the precious moment of my life.