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Aditya Birla Group-A Game Changer-SIBM Pune

Jul 15, 2019 | 3 minutes |

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Aditya Birla Group is an Indian multinational conglomerate and third largest Indian private sector. By entering into multiple sectors Aditya Birla Group grew into a huge business in India. Aditya Birla tried its stint in various sectors like Finance, Fashion, Retail, Carbon, etc. Of all the products, I personally connected to a few products that come from this conglomerate. More is a retail store brand by Aditya Birla which is the fourth largest sector in India. I believe that by establishing a supermarket like More, Aditya Birla group tried to bring all types of groceries and commodities at one place. When compared to other huge retail brands, More is quite different because one can find this store even at streets and not restricted to a particular area. This is one of the biggest revolutions because finding a supermarket in your locality is way easier when compared to visiting different stores for different products. Now with the tie-up between More and Amazon makes it more customer friendly as you can get these products delivered at your doorstep. In my personal experience, I used to shop at different shops for different items but now with More at our doorstep and also nearby to our locality it became very easy to shop. Pantaloons is a fashion retail store, owned by the Aditya Birla Group. It deals in branded clothes of both menswear and womenswear. Pantaloons is also a huge success, especially in smaller cities and towns. Similar to More, Pantaloons also made sure that it becomes a one-stop destination for all the fashion essentials. It has all the products available from kids to women to men. This is a huge advantage for any customer and also easy to shop. Also, Forever21 acquisition of offline rights by Aditya  Birla made international shopping easy. People who would want to purchase international Brands can now visit Forever21. Forever21 is a unique brand which has the international label and also previously you’ve to shop online for Forever21. I personally avoid shopping online to avoid the wrong sizes and other possible errors. But now with Aditya Birla Group, it’s easier for me to go and shop at any mall and this is the best thing for me and also for people who would want to try some international brands.  As a part of a project in my organization, I was a subject matter expert for new trainees and there I had to handle a team who are eager and enthusiastic to learn but also quickly distracted. So I had to handle my team and motivate them or give them team tasks to understand the importance of teamwork and also an individual effort to the growth of the organization and also themselves. And I believe this is one of the biggest challenges I faced in my life because being a new hire myself and handling a team of new hires seemed a bit challenging but I learned a lot from this experience and I also believe this experience changed my way of thinking.