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Aditya Birla Group- A Lifeline

Jul 13, 2019 | 4 minutes |

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I would love to address the involvement of this group and its products in my daily life: As a person from the millennium generation, i truly rely on my mobile for literally every single task to be done. And for that to be possible, I've never regretted choosing IDEA Cellular as my network. The signal range and strength are ample and i rarely face any difficulty.   One of the most important things is quality clothing, I've always been a loyal customer for Forever 21 since 3 years because i not only love the designs and outfits but also the quality, wide variety and comparable prices. And now because I'm pursuing MBA I got a lot of business casuals and formals from Van Heusen. They turn out to be really comfortable and look great too. After the devastation occurred due to demonetization, cashless transactions have gained significant importance as we all know, BHIM  UPI is able to bridge every money transfer platform and made it a cake walk for every vendor. (people who don't understand the language were also able to master it with ease). It made life easier for lakhs of people. Next comes nutrition, I'm from Visakhapatnam and every other morning when I'm free my mom urges me to drop her at the nearest MORE store. She always kept saying that the vegetables and fruits are relatively fresh here than in any other super market. She makes use of every offer and brings up many goodies to make our home feel beautiful with her healthy cooking and lovely taste. I thank MORE more than anything else :P  There are many other ways in which Aditya Birla group is successful in providing us with the right services. This is my story. Part B MY ROLLER COASTER RIDE: I'm a 22 year old girl, who is way much pampered and taken care of by my parents. I've never stayed away from home because i immensely attached to my family & city. I made a decision to pursue MBA in an esteemed B School, my only and best option was IIM Visakhapatnam if i were to stay in my city. I've striven a lot to get the required score in CAT and ended up securing 92.8 percentile. I was eagerly waiting for the interview call from IIM Visakhapatnam but somehow could not satisfy the criteria. Now here I am in another city (Bangalore) pursuing MBA in a equally good B school NMIMS. Initially it has been really difficult to get adapted to the new circumstances, but time tends to heal us in best possible way. In this journey i learnt to get out of my comfort zone which was quite a challenge.  There has been another situation in my under graduation where I challenged myself and I'm proud of it. I'm a B.tech graduate in Biotechnology from Gitam University. I continued to be the topper till sixth semester i.e., till the third year. One of my classmates and me kept always switching our positions at 1 and 2 ranks till then, but my cumulative score was a tad bit lower than hers by then. As the 7th semester end exams came by I was severely infected with conjunctivitis and my doctor has seriously given me instructions of do's and don'ts. I was not supposed to strain my eyes in any way possible, be it working on my computer or reading or watching tv. My eyes felt like fire balls all the time. I had an option to give my exam in my last semester, but i was rigid. I tried and slogged day and night even if i felt like I'm losing my sight and finally gave all my exams. Later when the results released after a month i was the happiest because i scored the highest and i was successful in beating the competition. I challenged myself and learned that hard work definitely pays off. Every challenge i took up has taught me something really important in life. They are few more personal challenges I've faced too which enabled me to grow as a person.