It was around 3 years back, I was in my 12th standard. My grandfather was working on a new construction project. It required around 4000 bags of cement to construct the site. The amount to be invested was huge and thus, no compromise with the quality was affordable. Being the eldest child, I had developed this habit of giving elders (who were way more experienced than me), my advice. Came the selection of the cement among the available choices. Influenced with some fancy advertisements, my mind got stuck to some XYZ brand. I forced my grandfather to go for it. But, he clearly rejected my opinion. I felt like I am of no importance to my family. My grandfather sensed it and sat right to me.
He said, he is really impressed with my engagement in decision making. Its not like I have no importance but its that I need to learn more in life and gain some experience out of it. He told that he is in construction from past 20 years. All of his projects are a success and are standing strong. I was amazed with this and asked him the secret of his success. With a smile on his face, he pointed towards a hoarding.
ULTRATECH CEMENT- The Engineer's Choice was what hoarding displayed. He further told me, the house we live in, the factory my father owns and many more are all built with UltraTech Cement. It gave me altogether a different feeling. The house I have been living from past 18 years has been built by a cement, that even wasn't my first choice. We all live there with a sense of security which is because the foundations are strong. My grandfather further added, its the Trust, everyone starve upon,be it a company or an individual. And then I learnt, to be successful in life, its just not the business idea or the revenue generated, but the
TRUST we are able to built with our customers or people, in large as successfully done by UT Cement.
ABG has been able to develop that trust among the people. Be it, AB Finance, Hindalco, Allen Solly or other divisions of the group, all have secured their places in people's mind.
The word
TRUST as I learnt from the above incidence has been the key driver of my success. I trusted myself during bad times. I trusted my mentors. I trusted life that hardwork will lead me to success one day or the other. This trust has made me what I am today and has helped me overcome several failures of my life. Even I am writing today to share this story with you, is also somewhere because I TRUST my ability to write.
Brand Inspires, and so has Aditya Birla Group inspired me to trust.
#GIM #
ABGLPWooMe