One word - "Louis Philippe". This brand has influenced my life for a 'Greater Good' and that too by an accidental chance.
I still remember clearly that there was a season of heavy winters in Delhi in December (Delhi is famous for its nerve wrecking winters) and having been tired of searching for a classic formal outfit for a party after roaming through miles of shops, I was not satisfied with the quality-vs-price offered in many shops, not even satisfied with the product-fit their brands offered me and even the experience of shopping there was not optimal for me.
Having lost the will to buy the perfect formal outfit, by accident or should I call it my luck - the next store in line ahead us was 'Louis Philippe' at Kamla Nagar, Delhi and my mother suggested me to try it out.
Having been tired and disappointed, I entered the Louis Philippe outlet with low-hopes of getting anything and just 10 minutes into the outlet of Louis Philippe and 'Bang on!". The purchase was made and my interest in buying outfits rejoiced, that too for a greater good.
The products were just perfect. It was like the products were saying to me- "Just come and pick me up. That's it." It was not just about the intrinsic value that those products offered, it was more about the product-fit, the product-combinations and the staff was like they are running just one extra mile ahead of your expectations to give you an enriching experience, a symbol of luxury and care for the customers.
From then, the 'time and search cost' has been reduced significantly for me. Then, I tried out another brand- Van Heusen. The products were just fantastic. Then I tried Peter England and Allen Solly. I started associating myself with the brands, I've made a connection with them.
How can I forget my Lunchboxes that have been a significant part of my life; in fact of any student's life. I still clearly remember that the Freshwrapp aluminium foil that my mother used to prepare and pack my lunch with. It was a part of my lunchbox over my school life. The brand speaks for quality itself.
Another brand - The UltraTech Cement - which literally is an Engineer's Choice, as my father is an engineer himself. Living in a home whose foundations have been cemented with Aditya Birla Group, what stone has not been left unturned by Aditya Birla in my life.
Be it apparel, food packaging or construction, the quality that Aditya Birla speaks of and stands by is all pervasive. Though there is hardly any sector or area that Aditya Birla has not touched upon in its entirety, the most significant influence that it has made in my life is through the Clothing and Apparel sector.
Hence, Aditya Birla has not just transformed my life, it has become - "A Way of my Life."