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Aditya Birla Group, Always been a part of us. | ABGLP | IIM Nagpur

Jul 16, 2019 | 3 minutes |

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Aditya Birla Group, one of the most influencing companies of India, has a well-renowned status. For years it has been putting significant impressions on the lives of many in India and also across many nations around the world. It gave a significant influence on Indian companies across the globe. Of what I recall, the earliest memories of Aditya Birla Group is of companies such as Idea Network and Ultra Tech Cement. Idea Network was a revolution in itself as it targeted to produce a network across the nation, not only for the cities but as well as for the villages. It aimed to bring around the whole of the country to the facilities of mobiles phones. Another clear memory of Aditya Birla Group is of Ultra Tech cement with the brand slogan “The Engineer’s choice,” which still feels nostalgic. At the moment, almost everyone wanted to have Ultra Tech cement for their construction as it became people’s choice of brand. As we grew up, we recognized fashion retail stores, such as ‘Pantaloons’ & ‘Planet Fashion.’ While offering a large stock of different brands available for retail, it became a favorite among the customers. Later on only, I got to know that brands such as ‘Louis Philippe,’ ‘Van Heusen,’ ‘Allen Solly,’ ‘Peter England,’ which were a massive success among the customers were also part of Aditya Birla Group. Thus, even after rapid globalization, a lot of brand influences in the market, Aditya Birla Group has and will always be a part of us.

Overcoming of challenges in life  Everyone faces a lot of challenges but not in the same way. It might be irrelevant to state any of the instances as something you came up from but what I can relate to is that almost every failure or every obstruction made me realize one thing, and that is not to ever give up. I would recall the times when during lectures, when you go and study in a different state of your own, you learn one thing, that is to be resilient. Difficulties such as language had been a barrier, but that didn’t make me give up on what I wanted to learn instead it gives a learning desire on oneself to achieve something in an approach different to ordinary. The failures on attempts of works make it more tempting to come up with solutions to it. While the later stage of everyone’s life is a gamble, I did face the problem of not succeeding. There comes a regret, a desire to give up and not have any hope at life, but the more effort we give to these, the more we learn of the desire of not giving up more. I feel like the person I have been in the past has been changed every day, as every day I learned to improvise on the things that are lacking behind. For not only did I failed but I did learn to give it more then only you’ll achieve something. Of what I think is that groups as ‘Aditya Birla Groups’ have many great people working and trying to get better. But it’s their learning from the failures that they always make through with success.