Aditya Birla Group - An Inherent Culture

                                                                                                                                                                        PART A             Aditya Birla Group of industries has become an inherent part of our lives. An Aditya Birla product can be seen used widely in almost every field you go. It encapsulates a never ending list of products right from agriculture, mining, etc. to clothing, insurance, data systems and so on. Aditya Birla Group is not just a multinational organisation but its a culture, a tradition that every Indian has adopted into his/her life. People who have been using it's products have been loyal to towards it since generations now.  All of this is because of the consistency and resilience of the organization since the past 160 years. 

             As a child, I have grown up seeing my grandparents use products in the agricultural category of the Aditya Birla Group. One of the products that I have been using for years now is the Idea cellular network of the Aditya Birla Group. Idea has been a true companion to me through all my good and bad times in all these past years. It has helped me stay connected with my loved ones for years without any obstacles of network or cost issues. Along with its brilliant network and data services, Idea has never neglected its cost effective strategies and has always focused on the benefits of the  majority masses of people who belong to the middle class category. Being a student, using an Idea Cellular network has never been an expensive or extravagant affair. I have always enjoyed the best data services with an optimum cost. The other product that me and my family have opted for is the Birla Sun Life Insurance. It has given us the stability and security wherein we could live independently without any dependencies on others. Thus, it has played a very vital role in safeguarding our futures too. Hence it truly says that- "An Idea can change your life!" Aditya Birla Group of Industries will always hold an eminent place at every stage of my life.

                                                                                    

                                                                                         PART B

            Having grown up in a middle class family, coming out of my comfort zone and living an independent life was a real challenge. I come from a conservative family from a small town in Maharashtra. In a place where I was born and brought up, pursuing an elite education course away from home was itself beyond anyone's imagination. I left home when I was 18 years old. Leaving home and coming down to a completely new city was a huge task in itself. It was the first time I was away from my parents and the initial days were full of struggle for me. I have always been a girl with dreams and ambitions and I didn't perceive my surroundings as my barrier. Neither my parents stopped me from pursuing my ambitions. Infact, they always encouraged me to follow my dreams even if that meant they had to stay away from their only child hereafter. 

         After leaving home and pursuing my engineering, there wasn't any looking behind. Since then I have only tried to be more optimistic and have worked very hard in being a better version of myself. It makes you feel very good when your family and friends are very proud of you and the people around you look up to you. More than anything else, you feel proud of yourself. With each day that passes by I learn so many new things and get a lot more experiences. I worked in an MNC for a while after which I have joined the PGDM program at NMIMS, Bangalore. This transition of my journey has been a real roller coaster ride and I am looking forward to many more of such experiences.