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Aditya Birla Group, an Inseparable part in my daily life - Ashwini Priya V M, NMIMS Mumbai

Jul 15, 2019 | 3 minutes |

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A large conglomerate can touch everyone’s life without even people realizing them. Aditya Birla Group is such a large conglomerate that has touched my life in a massive way. Researching on the ABG’s products that impacted my life makes me wonder how a single group can influence our lives. Right from casual wear to formal wear, my choice falls under brands of ABG. Pantaloons is a one-stop dress store where I can find dresses of all styles and more importantly the ones that fit me. When given a choice to redeem vouchers, my first preference would have always been pantaloons. Liva Fluid Fashions is available at almost all fashion stores and it has become my recent favorite. Van Heusen and Allen Solly have always been my formal dress brands until now. Planet Fashion makes it really comfortable to get all my favorite brands in a single place. Forever 21 Jean never failed to fit me. Louis Philippe is a class apart in all its products. The obvious choice of my father is UltraTech Cement to construct a house that has made me trust this cement brand. When I moved to Mumbai, I started using Vodafone without any doubt. The brands that are at the top of my mind belongs to ABG and that is the impact that ABG has created in my life. Apart from this, Corporate Social Responsibility that ABG undertakes is mind-blowing. I personally felt gratitude when ABG helped many families by building houses in Thazhankuda village, Tamil Nadu after a massive tsunami hit the coastal areas on December 26, 2004. How I overcame challenges to achieve my ambitions in life so far Throughout my school days, I have always dreamt to pursue medicine. I worked hard to achieve my goal and showed consistently good academic performance. Unfortunately, my Higher Secondary Examination did not go as expected. I realized this even before the announcement of results and I went into depression. Results were published and I missed my chance to pursue medicine. Taking up Engineering was a hard decision for me. According to Dr. A P J Abdul Kalam, “Difficulties in your life do not come to destroy you, but to help you realize your hidden potential and power, let difficulties know that you too are difficult”. As per this saying, I took my engineering as a challenge and proved myself by achieving University Rank. During my final semester, I got an internship at the Bank of New York Mellon Technology and got placed there. After my training, with just two months of experience in the team, I encountered a challenging situation wherein both the leads of my team went out on a long vacation and my batch mate and I were asked to replace them in taking up the team’s projects and responsibilities temporarily until they returned. A fresher with no prior on-field experience would definitely be flustered at such a drastic turn of events, as it primarily deals with collaborating directly with people of higher ranks and also involves a lot of project analysis. However, I left no stone unturned to execute the task by applying all my knowledge and accomplished it successfully. Another challenging situation that I encountered was to convince my parents to let me pursue my MBA and to postpone my marriage. Postponing marriage is quite tough for a girl who comes from a conservative family. Fortunately, my parents accepted my request and I am pursuing my MBA.

#NMIMSMumbai #ABGLPWooMeSeason2